John Jantsch, the founder and brains behind the wildly successful Duct Tape Marketing, recently had a great blog post over at OPEN Forum, the American Express website focusing on the small business audience.
The post, Tips For Winning the Local Search Game, outlines the techniques local businesses need to know about and use in order to succeed and stand out when local consumers search for their products or services online.
And guess what? The majority of his tips focus on Web Presence.
In the post, Jantsch reinforces how crucial it is that you post as much original, valuable content about your business across as many relevant sites as possible. And adding as much information as possible on your local review & directory site profiles will not just broaden your web presence, but deepen it as well.
Have you already claimed every free web property under your business name? Building great content and engaging customers across these mediums is the key to a successful web presence strategy, but it all starts with that one simple step.