With a new year comes new marketing trends, updates, and enhancements. The Local Search Association (LSA) put together a report from 50+ industry experts detailing 2017 local marketing predictions. ReachLocal’s Chief Product Officer, Kris Barton, was featured in this report and shared what he thinks we should look forward to in local this year.
Here are three of Barton’s 2017 local marketing predictions:
- Social advertising will be a key pillar in local SMB advertising (along with search and local listings).
- Local businesses will think more about closed-loop ROI.
- Local businesses will focus on improving 24-hour multi-channel engagement.
Read details about Barton’s marketing predictions along with more predictions from other industry experts in the LSA’s 2017 Predictions Report here.