ReachLocal Reviews: More Website Conversions With TotalLiveChat™
Just as reviews are important for your online reputation, we understand the value of each and every ReachLocal customer review that crosses our radar. The most recent review that caught our attention is from Chad Blankenbaker of Blank & Baker Construction in Chicago. Before working with ReachLocal, Chad didn’t have many complaints about his website traffic but was looking for ways to improve conversion on the site.
This is a common problem many of the SMBs we work with have. In fact, when running an advertising campaign for our clients, we often provide advice and best practices on how to optimize for conversion. Some of these are tried-and-true basics: a clear call-to-action on the landing page, an easy-to-see phone number and email, web forms, etc. In Chad’s case, he had already implemented some of these practices — he completely rebuilt his website from the ground up and even added newsletter signup forms and “Talk with the Builder” buttons to encourage engagement. But despite these significant efforts, he still wasn’t seeing a higher conversion rate.
Then, Chad met ReachLocal Internet Marketing Consultant (IMC) Alan Moore on a popular remodeling Internet forum, where they struck up a friendship discussing online marketing ideas for construction business owners. But it wasn’t until Alan mentioned TotalLiveChat that Chad was even aware of technology that could solve his conversion problem.
TotalLiveChat is an easy-to-implement live chat technology that invites consumers to interact the moment they land on your website. By providing an additional option to communicate with your business, you can capture vital information from the very beginning or answer any questions that can convert a casual visitor into a potential lead. As soon as the chat ends, you receive a summary email with the customer information to make following up quick and easy.
Chad decided to give the product a try for a few months, and when we asked him to review the experience, his response was positive. Now, he’s getting the kind of website conversions he had been hoping for all along. One conversion even led to an on-site basement remodeling evaluation where Chad successfully closed a deal with an additional window replacement up-sell. (And if you’re in the construction business, then you know how valuable a 56 Marvin window order is!) In fact, the profit from this one deal more than paid for his TotalLiveChat purchase – making his investment well worth it.
If you’re like Chad and you’ve already put a lot of resources in your existing website, TotalLiveChat is a great way to enhance the asset you already have.
So will Chad continue using the product? In his review, he said:
“Yes, and I would definitely recommend this to any business trying to get more conversions on their website.”
For more ReachLocal reviews from local business owners like Chad, visit our reviews and testimonials page on our website or, check out our YouTube channel.
Angela Epley writes about online advertising, web presence, and digital retention for the ReachLocal blog, which focuses on small business online marketing strategies.
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