Are you using online marketing to drive people to your website? Whether you’re focusing your efforts on SEO, social media, or paid advertising, your marketing campaigns won’t deliver the results you want if you’re not fully optimizing your website to convert visitors.
You might think you’ve done enough by having a well designed website, calls to action and easy-to-find contact information, simple forms, and a process for responding to people who call or email you. But did you know there’s even more you could be doing to convert visitors into leads? Here are three simple things you can do to update your website to get more conversions.
1. Mobile Website
You may have invested a lot into your business website, but did you think about all the people who might be finding or visiting your site via a mobile device? Mobile has surpassed desktop in sheer number of searches, and many studies show that consumers prefer searching on a mobile device when looking for local information online. In addition to helping your business rank for local searches (which can inherently increase the number of website visits you’re getting), optimizing your website for mobile can improve your overall conversion rate. Make sure your mobile website is easy to navigate, provides local information, and included features like click-to-call to improve your conversion rate.
2. Live Chat
Providing a live chat option on your website can help you capture leads from people who may not have been ready to contact you yet via phone or form. Maybe they are only in the research phase of their buying journey and aren’t ready to contact you yet. Or maybe you don’t have an after-hours line available for them to call. But by proactively reaching out to them with a friendly chat while they are on your site, you can help them with an immediate need or capture important contact details that let you follow up with them later. ReachLocal clients using live chat on their websites have seen measurable increases in their website conversions.
3. Site Retargeting
Retargeting is an advertising technology that allows you to target previous website visitors with a display ad about your business on other websites they visit. Because these people have already been to your site, they will be more receptive to seeing your message, and they’ll be more likely to remember your business when they’re closer to a purchase decision.
Check out additional tips for updating your website to get more leads here, and share your success stories with us in the comments below!