Local listings are an important part of your web presence that help local searchers find information about your business across online directories, search engines, and various map applications, either on desktop or mobile. Local listings are also important because they help you maintain consistency across the web, which can boost your SEO efforts. Check out 5 tips that can help you organize and plan your local listings strategy.
1. Focus On Top Online Directories
When it comes to getting your business listed on online local directories, a great starting point is to focus on the most popular and prominent directory sites. These include Google, Bing, Yahoo, Yelp, and Yellowpages, among others. It’s important to have your business listed correctly on as many directories as possible, but starting with these sites can make the process more tactical as you begin to manage your business information on local listings.
2. Be Consistent
Consistent information is not only helpful for potential customers; it’s also essential for your online web presence. Google favors consistency across the web, so make sure that your name, address, and phone number are listed in exactly the same format across all directory listings – this includes the way your address is abbreviated (Street vs. St.) and any business name inclusions (i.e. Inc.). If you find a listing that doesn’t have your business information listed in the correct format, find out what steps are required by the listing service to update your information. Oftentimes this requires setting up an account and claiming your listing, but each site is different.
3. Add Appealing Images
It’s a fact: Humans are visual creatures. Be sure to upload photos of your business to your online local listings to add visual representation. You can add images of your products and services to give customers and potential customers an idea of what to expect when they do business with you. It’s also recommended to add images of the exterior of your business so people can easily recognize your storefront. Google has more suggestions on the types of pictures to add to your listings here.
4. Encourage Customer Reviews
Word of mouth is a great way to grow your business. And with today’s technological advancements, it’s easier than ever for customers to share their positive experiences regarding your business with online communities on local listings. Encourage your customers to leave reviews about your business on Yelp, Google+, and Foursquare to give potential customers an idea of what your current customers think about your business. And don’t forget to respond to any reviews you receive – here are some tips.
5. Keep Your Information Updated
It’s important to present the most accurate and up to date information on your local listings. When something about your business changes, whether it’s your address, your phone number, your website, etc., make sure to update this information across your directory listings as well. This will keep customers and leads from getting confused by conflicting pieces of contact information and will help local searchers find the right information about your business.
Local listings are an important component of your web presence. Managing and updating these sites should be a priority for your business if you want to present clear, consistent information across the web for potential customers and help boost your chances of appearing in local search results for your products or services. If you’d like help managing your local listings, ReachLocal can help. Learn about our local listings management product, ReachListings, here.