Last updated 1 year ago
What is content marketing? What makes it different from other types of business communications, and why should local businesses adopt a content marketing strategy? Joe Pulizzi, founder of the Content Marketing Institute, talks with ReachLocal about content marketing as a discipline and why businesses need to integrate it into their existing marketing in this video.
In his latest book, Managing Content Marketing, Pulizzi asserts that storytelling and content marketing are critical for any business today to attract and retain customers. He states that even though businesses are familiar with copywriting, the concept of content marketing may be foreign to many of them.
“We aren’t set up as businesses for long-form, creative storytelling on a consistent basis through multiple channels; through audio, through print, through social media, through blogging, through whatever the case is. How many more channels are there going to be? There’s going to be ten more tomorrow,” he says. But, sharing your business story on all these channels is a critical to attract and retain new customers.
Pulizzi also says that businesses need to find a way to integrate content marketing with all their other business communication strategies like PR and social media. That’s because there are important benefits ofregular content marketing:
- More customers in the sales pipeline
- Increased content shares through social media
- Better search engine traction due to a fresh stream of content
Ultimately, for local businesses, shifting to a storytelling strategy in your marketing can help you grow your business by helping you reach more of your target customers and solving their pain points.
What are your takeaways from our interview with Joe Pulizzi?
To learn more, follow Joe on Twitter at @juntajoe and check out his book, Managing Content Marketing.
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Tamara Weintraub helps equip small business owners with information about local online advertising, social media marketing, and more as a blogger for ReachCast and ReachLocal.
Last updated 1 year ago
Today at ReachLocal, we’re proud to announce our brand-new website to the world. We’re thrilled to see how our new site will help everyone from existing clients and staff to investors, prospects, and potential employees.
As a company, we have a lot to share and celebrate, not the least of which is our clients’ success – and how we are helping them market their business online and reach new customers each day. Ultimately, that’s what we’re in business to do, and that’s why we launched the site with the new tagline “We Know Online Marketing”.
What’s New at ReachLocal.com?
Not only does our new site highlight how we’ve helped local business owners with their online marketing, but it also features a completely new design for our brand, more interactive elements, enhanced content, and much, much more. We had many goals for the new ReachLocal website, but these three objectives were at the heart of what we wanted to accomplish:
1. Humanizing our Brand. We’ve always been a technology leader, but we also have an amazing depth of expertise in local online marketing that runs through all of our teams. So, in addition to featuring a customer-centric design, our new site also showcases authentic images and videos of real people, including many of our own employees and clients.
2. Proving our Results. As a leader in local online marketing, we wanted our website to better share what we’ve accomplished for local businesses each and every day. And what better way to do that than through real client results, including nearly 100 client testimonial videos and 40 vertical-specific case studies, all with detailed metrics on local business success.
3. Sharing our Thought Leadership. From spotlights on our proven methodology and technology to the ReachLocal Learning Center and Social Media Center, our new site illustrates that everything we’ve built has had one purpose in mind: to help local businesses worldwide get more customers from the Web.
We’re extremely proud and excited to see both our company and our website grow. As we progress into 2012, we’re confident that we will continue to establish that at ReachLocal, we know online marketing.
Have you checked out our new site? If not, head over to www.reachlocal.com and check it out! What stands out as your favorite part? Share your thoughts in a comment.
Tamara Weintraub helps equip small business owners with information about local online advertising, social media marketing, and more as a blogger for ReachCast and ReachLocal.
Last updated 1 year ago
Recently, we were thrilled to announce that ReachLocal was named one of Glassdoor’s Best Places to Work in 2012. Glassdoor created this list based on 150,000 employee reviews submitted in the last year. And we are honored, because that means this Employee’s Choice award truly represents how ReachLocal employees feel about working here.
We’re also excited to announce we’re hiring! If you’re ready to upgrade your career this year, follow @reachlocaljobs on Twitter, and take a look at our available jobs – searchable by location, position title, and specialty.
Right now we’re on the lookout for outstanding Internet Marketing Consultants (IMCs) to provide expert guidance to local businesses all over the globe, along with many other positions.
What’s it like to be aReachLocal IMC? Hear for yourself from one of our IMCs in this video following a day in the life of a ReachLocal IMC:
Does this sound like something like you or someone you know would enjoy? Contact us to learn more about beginning a new career at ReachLocal this year!
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
Last updated 1 year ago
Last month, we were honored to receive our second consecutive win as Vendor of the Year by The Dwyer Group. For ReachLocal, this was a tremendous honor as we were selected by a poll of more than 1,000 franchisees for our outstanding execution of localized marketing.
Now, as the popular CBS reality show Undercover Boss gets ready for a new season, the show will feature Chairwoman and CEO of The Dwyer Group, Inc., Dina Dwyer-Owens on Sunday, January 22 at 8 pm EST. Celebrating its 30th anniversary last year, The Dwyer Group is home to some of the most familiar home services franchise brands, including: Mr. Rooter®, Mr. Appliance®, Mr. Electric®, Air Serv®, Rainbow International®, Glass Doctor® and The Grounds Guys™.
So set your DVRs and join Dina Dwyer-Owens as she goes undercover within her own organization to see firsthand how The Dwyer Group Code of Values – including Respect, Integrity, Customer Focus and Having Fun in the Process – play out in the field!
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
Last updated 1 year ago
At ReachLocal, we’re passionate about all things local. So when it comes to reaching out to our local communities during the holidays, many of us know it’s our time to shine. Take a look at how some ReachLocal offices have been busy donating their time, resources and seasonal cheer to local neighbors in need.
This year, ReachLocal Dallas was busy with a number of efforts, including: assembling and distributing personal care kits to distribute to a local shelter, hosting a canned food drive, and contributing to a toy drive for the Salvation Army.
ReachLocal Austin volunteered at Christian Outreach Afterschool Program, where they gave presents and played with all the kids. And ReachLocal Milwaukee helped out at their local Salvation Army for the holiday Toys for Tots drive.
ReachLocal Phoenix reached out this season by delivering gifts to children, and prepping and serving lunch to almost 800 individuals in need at the St. Vincent de Paul Society.
And ReachLocal New York put together and handed out care packages at a local soup kitchen in Midtown NYC.
The holidays are a wonderful time to reach out and give back to your local community. Did your business drive any social good efforts in 2011, or are you inspired to volunteer in 2012? Let us know with a comment!
About the Author
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
