Last updated 1 year ago
This year, ReachLocal is proud to support Small Business Saturday! After all, as a company that was founded specifically to meet the needs of local businesses, we understand the value and vitality that small businesses provide to the economy, the job market and their local communities.
That’s why we’re encouraging our customers, local business owners, to visit the Small Business Saturday page on Facebook to get free in-store signage, e-marketing materials and other tools that will help them make November 26 their biggest sales day of the year.
And we’re encouraging ReachLocal employees, fans and followers to help us promote and support Small Business Saturday by shopping at their favorite local businesses on November 26 (the day after Black Friday), which will help fuel small business growth. Watch the video, get involved, and pledge your support at: http://www.facebook.com/ShopSmall
Small Business Saturday is only a couple of weeks away, but that’s plenty of time to build even more awareness and harness your best social advocates to promote this worthwhile event.
Have you already pledged to support Small Business Saturday this year? What will you be doing to get the word out?
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
Last updated 1 year ago
ReachLocal kicked off the 2011 holiday season with some festive Halloween costumes in our offices all over the world. Featuring some spooky, familiar favorites as well as some creative takes on industry favorites (like the search bots!), ReachLocal employees everywhere really got into the spirit of things. Take a look!
For more photos, be sure to check out our Flickr.
Now that the candy’s been put away, how are you preparing your local business for the rest of the holiday season?
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
Last updated 6 months ago
Today, we’re thrilled to announce that Google has officially selected ReachLocal as a Google Adwords™ Premier SMB Partner! We were proud to be a Certified AdWords Reseller in the past, but now we’re one of the chosen few worldwide who have what it takes to earn this new, prestigious title.
So why the new title? Simply put, the Certified AdWords Reseller designation didn’t do enough to describe the many services we offer to local businesses – or the high level of service and expertise that have set ReachLocal apart since we were founded in 2004.
“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.”
The Google AdWords Premier SMB Partner program is reserved for companies that meet Google’s highest standards of excellence, which is why we’re especially honored to have been hand-picked by Google. After all, since we began, and to this very day, we’ve had one (and only one) focus: to help local business owners like you reach local customers online.
Watch our co-founder and CEO Zorik Gordon commenting on this new designation with co-founder Rob Wright.
To read more about this new partner program, visit reachlocal.com/google
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
Last updated 1 year ago
In the old days (15 years ago), the Consumer Buying Process was fairly straightforward. And for the most part, businesses were in control: they advertised or “pushed” their message to consumers through traditional media (like newspapers, magazines, tv, radio and more) and could expect a consumer to purchase their product or service as a result of effective marketing.
But as local consumers began using the Internet in record numbers to surf, search and socialize online, it made a business owner’s job of reaching them a lot harder than it used to be.
Today, instead of a simple straight path like the old Buying Funnel model proposed, it’s more like a spiral. Consumers are influenced by many sources online (like advertising, search results, blogs, YouTube videos, consumer reviews, check-ins and social media updates) as they go through the Buying Process until making a final purchase – and even after the purchase, as well. So if a business owner today were to trace where that final sale came from, the answer could arguably be: “everywhere.”
Hear how our Senior VP of Marketing, Todd Ebert, explains the new Consumer Buying Process.
To take a deeper dive and understand how to create an action plan using the Consumer Buying Process to get more local customers online, view and download Todd’s detailed presentation on Slideshare. (Be sure to read the speaker notes which provide a detailed narrative for the presentation.)
How do you think the Consumer Buying Process will impact the way your business can reach today’s digital consumer? Leave a comment and share your thoughts!
Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.
Last updated 1 year ago
Three years ago we nearly dropped our fork when we heard that ReachLocal debuted No. 1 on Deloitte’s Technology Fast 500™ list – an annual ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. With over 146,050% growth, ReachLocal was the first Internet company to be ranked No. 1 since Google’s appearance on the list in 2004. We repeated on the 2010 Fast 500 list while earning the top spot for the Los Angeles region.
This year Deloitte again recognizes ReachLocal with our third appearance on the list with a ranking of 101 out of 500 companies, and fifth in the Los Angeles region.
While we love the accolades, we love our customers and employees even more. After all, it’s because of them that our appearances on these lists is even possible.
David Glaubke is the director of corporate communications for ReachLocal and works out of the corporate headquarters in Woodland Hills, California.
