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    Small Businesses Today Rely on Mobile [Infographic]

    Last updated 2 years ago

    It’s already been said that over 50% of Americans will own a smartphone by the end of this year, and that by 2014, mobile devices will overtake desktop computers in terms of usage. In fact, you may already use a smartphone or tablet to socialize, shop, play games, get news, and more.

    But how are local businesses using mobile devices? This infographic from Intuit and Column Five shows that many small business employees take advantage of mobile technology to help them to work remotely, use GPS/navigation (40% of Google Maps usage is on mobile), and market their business on social media, among other activities.  

    Perhaps one of the most compelling stats mentioned in the infographic is that two-thirds of small businesses surveyed said mobile technology is crucial to their operations, and one-third of them would face challenges without mobile apps.

    It’s clear that as mobile becomes more and more ingrained in our everyday life, local businesses are embracing mobile technology like iPads to save time, improve productivity, and cut costs. 

    Is your local business reliant on mobile technology, and if so, what apps do you use? What data in this infographic stood out most to you? Let us know with a comment!

    Tamara Farley helps equip small business owners with information about local online advertising, social media marketing, and more as a blogger for ReachCast and ReachLocal

    Bring Lost Prospects Back to your Site with ReachRemarketing [Video]

    Last updated 2 years ago

    Getting more brand awareness and traffic to your website with display advertising is an effective marketing tactic for many local businesses. But how can you cost-effectively target your ads and ensure your advertising budget is well spent?

    Remarketing, or retargeting, is highly effective because it targets prospects that have already visited your site and re-engages them with your brand. Your previous site visitors are incredibly valuable to your business because they have already shown interest in your products or services, and are therefore more likely to return to your website and convert.

    ReachRemarketing is an advertising solution that retargets lost prospects by showing them an engaging remarketing ad as they surf the Web.  But how exactly does ReachRemarketing work, and what value can it bring to your local business?

    Our new video explains it all. 

    ReachRemarketing can help you recapture prospects from your existing marketing investment, whether it’s search engine marketing, display advertising, social media, or traditional advertisingContact us today to learn how ReachRemarketing can help your business. 

     

    SEO Ranking Factors: The Periodic Table Infographic

    Last updated 2 years ago

    SEO, or Search Engine Optimization, has evolved rapidly over the years as a response to the constantly changing criteria search engines use to determine the quality of websites —  and therefore their rank on search engine results pages. In the past, search engines like Google used to consider keywords meta tags as part of their overall method for judging websites. But because this method became exploited and abused by people trying to get non-relevant sites ranked for highly sought-after keywords, Google began disregarding it altogether.

    So what is the state of SEO today? A new infographic lays out the basics in a format most of us may remember from our high school years: a Periodic Table of Elements.

    At first glance, what’s noteworthy is that the number of “OFF THE PAGE” factors clearly outnumbers the number of “ON THE PAGE” factors. But as the infographic shows, it’s how these factors work together that really has the biggest impact on search engines. Having fresh content and relevant keywords on your site is important, but making sure that content gets shared socially needs to be a part of your holistic SEO strategy as well.

    Do you find any SEO “elements” on this inforgraphic surprising or noteworthy? How will you focus on these elements with your own online marketing efforts going forward? Let us know in a comment!

    Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.

    Review Spotlight: Videos From Real Customers

    Last updated 2 years ago

    Nothing gives us a sense of purpose like seeing a review of our products and services directly from a local business owner we’re honored to work with. And as far as online reviews go, videos are among the most powerful forms of digital content. After all, it’s easy for anyone to leave an unsavory text review when the author can hide beyond an anonymous screen name. But a review featuring an actual business owner has an authenticity that stands on its own – and we think you’ll agree.

    Here are two recent video reviews that have been making the rounds and raising morale at ReachLocal offices:

    1. Midtown Podiatry

    Memorable Review Quote:Been working with ReachLocal for four years now; definitely seeing an increase in our business over the years both with our PPC advertising and more recently our SEO and social media with ReachCast.” – Dr. Paul Betschart

     

    2. Prime Time Party Rental

    Memorable Review Quote:We’ve been on since November 2008 and it’s now April of 2011, and we’re going to keep going!” – Bart Nye

    When reading any review online (no matter what kind of product or service) it’s always important to consider the source. It’s one thing to hear a company tout its own products and services, or to read anonymous reviews that can be difficult to verify. But it’s something else altogether to see a review from an actual client – especially when they back their review with their real name and face.

    Wondering how ReachLocal can help your business? Visit our website and contact us to learn more.

    HOW TO: Create an Engaging Remarketing Ad for Your Local Business

    Last updated 2 years ago

    You may know by now that remarketing, also known as retargeting, is a simple and cost-effective way to re-engage prospects who have previously visited your site with a targeted display ad. Because you only have a few seconds to make an impression on these lost prospects as they surf across the Web, you need an engaging remarketing ad to capture their attention and compel them to click through to your website.

    Although there may be similar elements in each, your remarketing ad should be different from your general display ads. This is because remarketing targets prospects who have already visited your website, not an audience who has potentially never encountered your brand. So include these five elements in your remarketing ad to remind your prospects of your brand and encourage them to revisit your website.

    Business Logo - Because previous site visitors are already familiar with your brand logo, displaying it on your remarketing ad will help prospects quickly recognize your brand. This helps remind them of their last visit to your website and the products or services they were interested in, so they’ll be more likely to remember your business when they are ready to buy.

    Special Offer – If a prospect didn’t convert by calling or emailing you on their first visit to your site, you can entice them with a special offer or discount on the products or services they are already interested in, like $10 off their first haircut and style. Plus, highlighting the same offer on your landing page will help increase conversions once they come back to your site.

    Call to Action – The best way to get a prospect to take action is to tell them what to do, like “Reserve Your Spot Today”, or even something as simple as “Book Now”. Adding an incentive, like a free gift or convenient online booking, can entice them even further to complete the suggested action.

    Photo of Product or Service – If a picture is worth a thousand words, why clutter your ad with copy? Instead, present your prospects with one or two quality photos of your product or service. If you own a high-end hair salon, feature a photo of a happy customer with a new ‘do in your ad. An authentic photo from your business could be just the thing that drives a valuable prospect back to your website to convert by calling, emailing, or completing a web form.

    Simple Design – Having a clean look is a best practice for any banner ad, and your remarketing ad is no exception. Use a design that mirrors the colors and fonts on your website to reinforce your brand, and keep the text and pictures simple. Using bold fonts and animation can draw attention to your ad on a crowded website, but don’t overdo it, or you could risk turning off your potential customers.

    Learn More

    Need help finding a remarketing technology or banner ad that’s right for your local business? ReachLocal offers ReachRemarketing, an advertising tool that recaptures lost prospects, and TotalBannerNow, a professional ad design service that brings banner ads to life. Contact us to learn more. 

    Tamara Farley helps equip small business owners with information about local online advertising, social media marketing, and more as a blogger for ReachCast and ReachLocal

     

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