Sign In

    How Does Ad Retargeting Really Work? [Infographic]

    Last updated 3 months ago

    Here’s a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they don’t see your links or visit your website. Or, the consumer does visit your website, but leaves without contacting you via phone or email. How can you continue to re-engage those lost consumers?

    There is a solution that can help you stay top of mind with these consumers, whether they searched for you or visited your website: ad retargeting. But how exactly does it work?

    In this infographic, you’ll see how ReachRetargeting combines two retargeting tactics – search retargeting and site retargeting – to help you get discovered by more consumers who have shown interest in businesses like yours. 

    Related Articles

    ·   Retargeting: Your Search Advertising Sidekick

    ·   Display Retargeting: Expert Interview with Brian Kim

    ·   Introducing ReachRetargeting: Target Consumers Interested in Your Business

    About the Author

    Amy Neeley helps small- and medium-size businesses navigate the online marketing world with insights and information featured on the ReachLocal blog. You can also connect with her on Twitter.  

    Take Action Now! 3 Tips for Getting Found in Local Search [Study]

    Last updated 3 months ago

    Does showing up in local search really matter for a small business? Of course it does. It's one of the main goals for both business owners and marketers in order to help local consumers find their businesses in search engines.  

    And the latest local search study results prove that this isn’t a dying trend. In fact, with the number of consumers using tablets and smartphones to search for local businesses, the importance for businesses to show up in local search results continues to increase.

    So, what can you do to make sure your local business shows up when consumers – both on desktop and mobile – search for products and services like yours?

    1. Claim and optimize your business on local online directories.

    There are dozens of online directories and review sites that consumers may find in organic search results when searching for local businesses. But a couple of the top directories you should make sure you have your business listed on are Google+ Local and Yelp. Claiming your businesses on Google+ Local not only helps your business show up in organic search results, but it also puts your business on Google Maps, which is critical for mobile searchers. And, now that both Yahoo and Bing pull local results from Yelp, claiming and optimizing your Yelp profile will help your business show up on these search engines as well.

    So, what should your company page contain? For one: the right information. It may seem needless to say, but unfortunately, businesses sometimes have incorrect or outdated information listed. This can significantly impact the chance of a consumer finding you. And aside from not being able to contact or visit you, 73% of consumers lose trust in a business if their listing shows incorrect information. To keep this from happening to your local business, make sure your local listings include the correct address and phone number, plus the information shown below that consumers tend to look for in map results like correct hours of operation, positive ratings and reviews, and a website URL. 

    2. Apply SEO best practices to your website.

    What goes on your website is critical to whether local searchers can find your business as well as the information they actually want. According to the study, the top information searchers look for on PC/laptop (22%) and mobile phones (27%) is a business address or location. The second most-searched for information is a specific product or service they need. 

    To help searchers get the information they are looking for, you can make these easy website updates:

    • Make sure your phone number, address, or other contact information is easy to find. If you have only one location, you can add your number to the top of every page and additional information in the footer of your website. If you have multiple locations, make sure there is a “locations” page in the main navigation to show local searchers how to contact and get to each location.
    • Optimize your website by including pages that feature your products or services. These pages should include SEO best practices such as descriptive, keyword-rich headlines and copy that clearly describes what it is you offer. Also, since images are searchable, make sure that your images all include relevant alt text so that search engines can “read” them.
    • If you have frequent specials or offers, feature them on your home page or a dedicated landing page that provides more information. This landing page is also a great place to drive additional marketing, such as search ads, display and retargeting ads, and social media promotions. 

    3. Make sure your website is mobile friendly.

    According to the study, 78% of local searches on a mobile phone resulted in a purchase, the majority (73%) being in-store. Also, 76% of those purchases occurred the same day as the search, and 63% within hours. 

    For local businesses, this means making your business and critical information about it easily accessible to mobile searchers. That means when consumers visit your website through your organic link, local directories, or any other mobile advertising, they should see an easy to navigate, functioning mobile version of your website. The best solution for that is to have a responsive website that is built to work across all devices, including smartphones and tablets. But at the very least, check out these tips on how to make your website mobile-friendly.

    Showing up in local search results is a no-brainer for helping consumers find your local business. Are you doing all you can to take advantage of it? What other ways do you make sure your business information gets out to local searchers online? Let us know with a comment!

    Related Articles

    About the Author

    Tara Banda writes about how small business owners can reach local customers through inbound marketing for the ReachLocal blog. You can connect with her on Twitter.

    3 Ways Our Clients Got Better Marketing Results

    Last updated 3 months ago

    Search engine advertising is an effective online marketing solution for small- and medium-size businesses because it works quickly to help consumers who are actively searching for business products and services find SMBs online.

    Check out these ReachLocal review videos to hear from some of our clients who have seen results from search engine advertising. You’ll hear how paid search advertising from ReachLocal helped them reach the right consumers, helped drive leads, and ultimately enabled them to increase revenue.  

    Reports and Call Recording Help Business Follow Up

    Reporting transparency is one of the key features of ReachSearch, our paid search solution. Clients can access reports that detail how their search engine advertising campaign is performing, plus they can see how many calls, emails, and form submissions are being generated from their ads. This allows them to not only see detailed figures about how their ReachSearch campaign is performing, but also to listen to their calls and review their emails. And that was key for this healthcare client who wanted to follow up with their leads quickly to convert them into new patients. Watch the video below to see how.

    “What I love about ReachLocal’s dashboard is we can see hard numbers. We can see the callers. We can see the emails. We can follow up...With our pay-per-click campaign and ReachLocal, we can see exactly what we’re getting, and we’re able to convert those leads and make the most of them…We have grown the number of patients coming through the door by 40 percent.” – Sharon Delaney McCloud, North Carolina Center for Reproductive Medicine spokesperson.

    Proprietary Technology Helps SMB Maximize His Marketing Spend

    Mr. Handyman credits ReachSearch’s ability to intelligently allocate campaign dollars across his search campaign as a primary factor in helping him get the most out of his marketing dollars. Our search advertising solution does this through the power of ReachLocal’s proprietary conversion optimization technology. See more about how it helped his business by watching this video.

    “The technology is tailored on a weekly and monthly basis to pace the spending through our primary campaign — or our hyper-local campaign — to make sure we’re putting up the right keywords with the right geo-targets so we’re capturing the right number of contacts for our business…ReachLocal’s been instrumental in growing our business.” – Davis Scott, Owner, Mr. Handyman

    The Right Keywords Help Law Firm Get Found Online

    Davis and Sarbinoff says their search engine advertising campaign is more effective than offline advertising when it comes to getting found online. By using the right keywords that represent the law firm’s specialties, as well as keywords geo-targeted to their local area, ReachSearch is helping this law firm get the exposure it needs on the major search engines. See the video below to hear more from this client.

    “ReachLocal has helped us acquire online clients simply by putting us on the front page of the major search engines...If you do a search for our firm using words that represent what we do — our taglines, our categories, our keywords, — that will bring us up on the first page every time. ” – Adam Davis, Partner, Davis & Sarbinoff

    Are you using search engine advertising in your marketing? Let us know with a comment!

    Related Articles

    About the Author

    Amy Neeley helps small- and medium-size businesses navigate the online marketing world with insights and information featured on the ReachLocal blog. You can connect with her on Twitter.

    The Technology that Helps You Get More from Search Advertising

    Last updated 3 months ago

    Search advertising is an effective way to help local consumers searching online for products and services like yours to find your business. But did you know that not all search advertising solutions are created equal? ReachSearch helps businesses get more conversions like calls, emails, and Web forms for their budget – because it’s optimized to do just that. So, what’s our secret?

    Check out this infographic to see how our conversion optimization technology works to help our search advertising clients get better results from their search engine marketing spend.  

    Related Articles

    ·  Why SEO Isn’t Enough: 6 No-Brainer Reasons to Use Search Advertising

    ·  3 Reasons Search Advertising is More Important Than Ever

    ·  Does Your Website Track Conversions? Now it Can.

    About the Author

    Amy Neeley helps small- and medium-size businesses navigate the online marketing world with insights and information featured on the ReachLocal blog. You can connect with her on Twitter.

    Introducing Our New CEO, Sharon Rowlands

    Last updated 3 months ago

    We are excited to announce that Sharon Rowlands has joined ReachLocal as Chief Executive Officer and member of the Board of Directors. She has more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses, financial markets, and enterprise customers. In addition, she has significant public company board experience, having served on the ADP board from 2008 to 2011 and as a member of the Constant Contact board since 2010. 

    “Sharon brings a wealth of expertise to ReachLocal. She has been recognized for driving strong growth and transformative change during her tenure at both Thomson and Penton Media,” said David Carlick, Chairman of ReachLocal. “Her experience with small and mid-sized businesses, as well as in developing digital platforms and workflow solutions, will prove invaluable as we continue to grow ReachLocal’s offerings and customer-base.”

    “I am very excited to join ReachLocal as CEO and lead this global company to its next level of success by building a more comprehensive suite of services for our clients that drives growth and shareholder value,” said Sharon Rowlands. “My passion for providing a strong value proposition for our clients and my experience growing businesses are aligned with our main objective: making ReachLocal the main partner SMBs need to solve all their digital marketing needs.”

    Ms. Rowlands was most recently CEO of Altegrity, a billion dollar global risk consulting and information services company with approximately 10,000 employees around the world, which she transformed from a holding company into three independent business units, each with its own growth strategy. Prior to Altegrity, she was CEO of Penton Media, where she led development of the company’s digital advertising platform and scaled it to a core capability – providing Penton’s six million advertisers with the tools needed to increase their online presence. 

    From 1997 to 2008, Ms. Rowlands worked for Thomson Financial, a $2 billion division of The Thomson Corporation that provides content, technology and services for the world’s largest financial institutions. While with Thomson, she held a variety of executive-level positions, including President and CEO from 2005 to 2008. Ms. Rowlands was instrumental in developing the strategy that guided Thomson Financial’s transformation from 45 disparate product platforms to a more cohesive global financial information and technology provider serving thousands of global companies.  She also established Thomson as one of the most innovative partners to the global financial community, as evidenced by her induction into the Inside Data Hall of Fame in 2003.  In addition, Ms. Rowlands was awarded the 2005 Women’s Bond Merit Award for outstanding contribution within the financial services industry. 

Follow Me on Pinterest
Do you like ReachLocal?
Like us on Facebook


  • Recent Posts
    • Loading posts... Spinner
  • View All
  • Recent Comments
    • Loading comments... Spinner
  • Popular Tags
    • Loading tags... Spinner