Sign In

    3 Ways Our Clients Got Better Marketing Results

    Last updated 3 months ago

    Search engine advertising is an effective online marketing solution for small- and medium-size businesses because it works quickly to help consumers who are actively searching for business products and services find SMBs online.

    Check out these ReachLocal review videos to hear from some of our clients who have seen results from search engine advertising. You’ll hear how paid search advertising from ReachLocal helped them reach the right consumers, helped drive leads, and ultimately enabled them to increase revenue.  

    Reports and Call Recording Help Business Follow Up

    Reporting transparency is one of the key features of ReachSearch, our paid search solution. Clients can access reports that detail how their search engine advertising campaign is performing, plus they can see how many calls, emails, and form submissions are being generated from their ads. This allows them to not only see detailed figures about how their ReachSearch campaign is performing, but also to listen to their calls and review their emails. And that was key for this healthcare client who wanted to follow up with their leads quickly to convert them into new patients. Watch the video below to see how.

    “What I love about ReachLocal’s dashboard is we can see hard numbers. We can see the callers. We can see the emails. We can follow up...With our pay-per-click campaign and ReachLocal, we can see exactly what we’re getting, and we’re able to convert those leads and make the most of them…We have grown the number of patients coming through the door by 40 percent.” – Sharon Delaney McCloud, North Carolina Center for Reproductive Medicine spokesperson.

    Proprietary Technology Helps SMB Maximize His Marketing Spend

    Mr. Handyman credits ReachSearch’s ability to intelligently allocate campaign dollars across his search campaign as a primary factor in helping him get the most out of his marketing dollars. Our search advertising solution does this through the power of ReachLocal’s proprietary conversion optimization technology. See more about how it helped his business by watching this video.

    “The technology is tailored on a weekly and monthly basis to pace the spending through our primary campaign — or our hyper-local campaign — to make sure we’re putting up the right keywords with the right geo-targets so we’re capturing the right number of contacts for our business…ReachLocal’s been instrumental in growing our business.” – Davis Scott, Owner, Mr. Handyman

    The Right Keywords Help Law Firm Get Found Online

    Davis and Sarbinoff says their search engine advertising campaign is more effective than offline advertising when it comes to getting found online. By using the right keywords that represent the law firm’s specialties, as well as keywords geo-targeted to their local area, ReachSearch is helping this law firm get the exposure it needs on the major search engines. See the video below to hear more from this client.

    “ReachLocal has helped us acquire online clients simply by putting us on the front page of the major search engines...If you do a search for our firm using words that represent what we do — our taglines, our categories, our keywords, — that will bring us up on the first page every time. ” – Adam Davis, Partner, Davis & Sarbinoff

    Are you using search engine advertising in your marketing? Let us know with a comment!

    Related Articles

    About the Author

    Amy Neeley helps small- and medium-size businesses navigate the online marketing world with insights and information featured on the ReachLocal blog. You can connect with her on Twitter.

    The Technology that Helps You Get More from Search Advertising

    Last updated 3 months ago

    Search advertising is an effective way to help local consumers searching online for products and services like yours to find your business. But did you know that not all search advertising solutions are created equal? ReachSearch helps businesses get more conversions like calls, emails, and Web forms for their budget – because it’s optimized to do just that. So, what’s our secret?

    Check out this infographic to see how our conversion optimization technology works to help our search advertising clients get better results from their search engine marketing spend.  

    Related Articles

    ·  Why SEO Isn’t Enough: 6 No-Brainer Reasons to Use Search Advertising

    ·  3 Reasons Search Advertising is More Important Than Ever

    ·  Does Your Website Track Conversions? Now it Can.

    About the Author

    Amy Neeley helps small- and medium-size businesses navigate the online marketing world with insights and information featured on the ReachLocal blog. You can connect with her on Twitter.

    Introducing Our New CEO, Sharon Rowlands

    Last updated 3 months ago

    We are excited to announce that Sharon Rowlands has joined ReachLocal as Chief Executive Officer and member of the Board of Directors. She has more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses, financial markets, and enterprise customers. In addition, she has significant public company board experience, having served on the ADP board from 2008 to 2011 and as a member of the Constant Contact board since 2010. 

    “Sharon brings a wealth of expertise to ReachLocal. She has been recognized for driving strong growth and transformative change during her tenure at both Thomson and Penton Media,” said David Carlick, Chairman of ReachLocal. “Her experience with small and mid-sized businesses, as well as in developing digital platforms and workflow solutions, will prove invaluable as we continue to grow ReachLocal’s offerings and customer-base.”

    “I am very excited to join ReachLocal as CEO and lead this global company to its next level of success by building a more comprehensive suite of services for our clients that drives growth and shareholder value,” said Sharon Rowlands. “My passion for providing a strong value proposition for our clients and my experience growing businesses are aligned with our main objective: making ReachLocal the main partner SMBs need to solve all their digital marketing needs.”

    Ms. Rowlands was most recently CEO of Altegrity, a billion dollar global risk consulting and information services company with approximately 10,000 employees around the world, which she transformed from a holding company into three independent business units, each with its own growth strategy. Prior to Altegrity, she was CEO of Penton Media, where she led development of the company’s digital advertising platform and scaled it to a core capability – providing Penton’s six million advertisers with the tools needed to increase their online presence. 

    From 1997 to 2008, Ms. Rowlands worked for Thomson Financial, a $2 billion division of The Thomson Corporation that provides content, technology and services for the world’s largest financial institutions. While with Thomson, she held a variety of executive-level positions, including President and CEO from 2005 to 2008. Ms. Rowlands was instrumental in developing the strategy that guided Thomson Financial’s transformation from 45 disparate product platforms to a more cohesive global financial information and technology provider serving thousands of global companies.  She also established Thomson as one of the most innovative partners to the global financial community, as evidenced by her induction into the Inside Data Hall of Fame in 2003.  In addition, Ms. Rowlands was awarded the 2005 Women’s Bond Merit Award for outstanding contribution within the financial services industry. 

    Announcing ReachSEO: Helping Drive Leads, Show ROI from Organic Search

    Last updated 4 months ago

    We’re excited to announce the launch of ReachSEO™, a best-practice search engine optimization solution that helps local businesses drive more organic search traffic to their ReachEdge website, which is designed specifically to convert those visitors into leads – and sales.

    Because ReachSEO works directly with our ReachEdge marketing system, which provides a conversion-optimized website, integrated lead management, and mobile reports, it offers valuable insight into your ROI, making it clear exactly what leads and customers you’re getting from SEO. 

    ReachSEO helps local businesses drive organic traffic to their websites in four key ways:

    1. Keyword identification and publishing: ReachSEO boosts existing ReachEdge websites with content and topics specific to the products or services businesses want to show up for in organic search results. We work with SMBs to identify top keywords and apply them to content, and meta descriptions to optimize the sites.
       
    2. Content creation, optimization, and publishing: With ReachSEO, businesses get original articles and an infographic related to the core topics the business has selected regularly published to their blog. This not only boosts SEO, but social sharing capabilities also help drive visits and backlinks.
       
    3. Social media integration: An integral part of our ReachSEO offering, businesses get optimized social media accounts, including Facebook, Twitter, and Google+, which consumers can discover via organic search. And, by regularly syndicating relevant blog content to these pages, ReachSEO helps businesses attract more fans, followers, and website traffic.
       
    4. Local SEO: Getting found in local search results is crucial for businesses. So, ReachSEO emphasizes business’ local SEO through claiming and optimizing their listings on over 200 sites and directories, such as Google Maps, Yelp, and Foursquare, to help more consumers discover their business when they search locally. 

    Uniquely, this combined solution enables local businesses to see real results from their organic search marketing efforts. By tracking conversions like calls, emails, and Web forms that come from organic sources like search results, social media, and local directories, ReachSEO and ReachEdge provide businesses with key insights into their marketing performance that help them finally know their true ROI.

    Visit our website to learn more about ReachSEO and ReachEdge.

    Related Articles

    About the Author

    Tamara Weintraub helps equip small business owners with information about local online advertising, social media, and content marketing as a writer for the ReachLocal blog.

    5 Common Website Mistakes that Can Kill Your SEO (And Tips to Update It!)

    Last updated 4 months ago

    One of the most common mistakes businesses make when creating a website is not taking the latest search engine optimization best practices into account. Sure, your website might look great, but unless it’s optimized to get discovered when people search, then it’s not being seen by as many people as it could be. Here are a few common reasons your website may be hurting your SEO – and what to do about them.

    1. Your Site Was Designed 5 Years Ago

    One of the most common website mistakes local businesses make is simply not keeping their website design and structure up to date with modern standards. After just a couple of years, websites become outdated and may no longer meet the latest SEO best practices. Static, brochure-like websites don’t perform as well in organic search or adapt easily to frequent changes in search algorithms or consumer expectations. And, sites that were built with technologies like Flash may not even register with search engines because they can’t index the content on them.

    Tip: Redesign your site and make sure it aligns with the latest SEO best practices. Today, that includes a professionally designed website with engaging images and fresh content that’s relevant to the top products and services you want to promote. A site with content and images that are easy to update will work in your favor as search trends continue to change. 

    2. It’s Not Mobile-Optimized

    How many times have you visited a website from your smartphone, only to be greeted with tiny images and copy and no real way to find what you’re looking for? This is an all-too-common experience for small business website visitors. Today, mobile users expect a simplified, easy-to-navigate version of a business’ website with all the company’s contact information front and center. And as mobile usage only grows, so will this expectation from on-the-go consumers.  

    Tip: If your website is not mobile-responsive, invest in a mobile-friendly version of your website, or at least a mobile landing page that consumers visit when they click on your organic links from a mobile device. At minimum, your mobile site should include your:  

    • Business name and logo
    • Top products and services
    • Location with a link to directions or a map
    • Business hours
    • Click-to-call number

    Chances are, consumers looking for your business via mobile are looking for a way to call or visit you. Make sure they can!

    3. You Ignore Your Metadata

    For many business owners, the concept of metadata is the murky, foreign, Web-development side of SEO. And it doesn’t make that much difference anyway, right? Wrong. The metadata found in your website’s code – things like title tags, meta descriptions, and alt text – is crucial to your SEO. For one, it’s part of what search engines look at when they decide which sites to populate in the search results when people search for related terms. Plus, consumers see metadata like page descriptions and titles on your website’s organic listing when it does appear in a search result.

    Tip: That page title and description you see when your site appears in the search results? That’s all from your site’s metadata – so don’t let it slide! Make sure your metadata is both complete and optimized for your target keywords. You should also make sure your page titles, meta descriptions, main page headers and image alt tags clearly indicate what they are representing on your website. This helps your target audience to know exactly what they are clicking. It also helps this information to appear in appropriate organic search results.

    4. You Don’t Have Blog (Or Actively Use It)

    Having fresh content on your website is a huge factor when it comes to SEO. Not only will it help search engines determine the relevance of your website in the search results, but having helpful, informative content may help your site visitors contact you, driving more leads from your organic search efforts. One easy and effective way to publish content about your business, products, and services is by using a blog. But, just having one configured on your site isn’t enough: if you’re not taking the time to publish relevant blog posts about key topics, consumers who may be interested in your products or services may not be finding your website when they search!

    Tip: Add a blog to your website and publish new content to it on a weekly basis. It doesn’t have to be long or overly complex; just make sure it is focused around the core products and services you want your site to show up for when consumers search, and include relevant links to your core products and services, as well as helpful external resources. In addition to written blog posts, you can also post helpful content like videos, infographics, and image galleries that your audience is sure to love. Then, make sure you share your posts across your social media pages with a link back to your blog and ask your followers to share them, so you can build social signals around your content, drive traffic to your site, and enhance your site’s relevance in search. 

    5. It’s Not Built for Local

    As a local business, you want local consumers to find and visit your website. And, Google has made changes to help consumers more easily find and get information about local businesses that offer the products or services they are looking for.  So, why would you not optimize your website to attract consumers who looking for businesses in your area?

    Tip: Every local business should start with local optimization basics to help them get discovered in local search. For one, you should include your city name along with your top keywords in content, so that when consumers search for local terms like “florist Nashville,” your business will appear in the search results.  It’s also important to include your full address on your website – and not just on the Contact Us page. Listing it somewhere like a footer will help your site populate in local search results and help visitors know that they indeed found the business they are looking for. Make sure that you are writing your name, address, and other important details consistently, down to spelling, punctuation, and abbreviations, because Google looks at the consistency and accuracy of this information across the Web, from your website to your local listings. Finally, linking your Google Maps listing to your website will help local searchers find your business, especially when they search directly in Google Maps on their computers or smartphones.

    These website updates can not only help your website gain visibility in the search results, but they can also help consumers find the information they are looking for so they contact your business. Don’t have the time or expertise to do it yourself? Consider ReachEdge™, a smart website and lead management system, and ReachSEO™, a unique approach to SEO for local businesses, to help you get more visitors, contacts, and customers from the search results. 

    Related Articles

    About the Author

    Tamara Weintraub helps equip small business owners with information about local online advertising, social media, and content marketing as a writer for the ReachLocal blog.

Follow Me on Pinterest
Do you like ReachLocal?
Like us on Facebook





Links

  • Recent Posts
    • Loading posts... Spinner
  • View All
  • Recent Comments
    • Loading comments... Spinner
  • Popular Tags
    • Loading tags... Spinner