Know Your Marketing Results with ReachEdge ROI Reports

Having a comprehensive marketing strategy that includes both offline and online advertising – like radio, billboards, SEO, paid search, and social media – can often be an excellent approach to getting leads for your business. But do you know how many new contacts and leads you actually get from each source? What’s more, do you track how many of your leads become customers? With ReachEdgeTM lead conversion software’s ROI reports, you’ll be able to tap into this important marketing data…

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46% Say They Fear the Competition is Taking Existing Customers

April 2015 Poll Results What's Your Bissgest Fear About the Competition?

In the latest ReachLocal poll, we asked readers, “What’s your biggest fear about the competition?” and the results are in. The majority (46%) said they fear their business competitors are taking their existing customers while 27% fear the competition’s prices are more competitive. In addition, 18% of respondents said they fear competitors are better at marketing and 9% fear competitors’ businesses look better than theirs. Check out our infographic below for all of these results.

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ReachLocal’s ReachEdge Finalist for “New Product of the Year” in 2015 American Business Awards

By delivering innovative website software that helps local businesses get more from their marketing efforts, ReachEdgeTM lead conversion software provides local business owners marketing insights without taking their attention away from running their business. This solution gives businesses transparency into their digital marketing so they know what sources are really driving leads for their business. That’s why we’re excited to announce that ReachEdge was recently named a finalist in the “New Product or Service of the Year — Lead Generation Solution,”…

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5 Digital Marketing Tips You Can Do in 5 Minutes or Less to Improve Your Business

5 Marketing Tips to Improve Your Business in 5 Minutes

Here at ReachLocal, we love small businesses and doing all we can to support their success. And since it’s Small Business Week, we wanted to wrap up the week with five easy things you can do to help improve your business in five minutes or less. You can check these off your to-do list quickly, and together these important marketing tips can make a big impact on your business’ success. 1. Run your website URL through Google’s mobile-friendly checker. In…

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If You Only Do One Thing With Your Leads, It’s This

When a consumer visits your website and then contacts you for the first time via web form, email, or phone call, you’ve cleared a crucial hurdle in getting a new lead. But you’re also on the time clock to convert that lead into a customer. If you don’t, they might forget about you and contact your competitors instead. So, if you do only one thing with your leads, it’s this: follow up with them regularly via phone and with lead…

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8 Things You Didn’t Know Your Website Could Do

Your business website may already follow today’s best practices, with features like mobile responsive design, great content, compelling images, social links and contact information — and that’s great. But do you know what your website is missing? With the right software, your site can become a powerful marketing tool that helps you turn visitors into customers — and show you what marketing is working. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdgeTM lead conversion software….

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Go Beyond Clicks to Know Your True Marketing ROI

When it comes to knowing your marketing ROI, do you often think in terms of how many clicks your online marketing is getting? After all, a text ad that gets 20 clicks is performing better than a text ad that gets only five clicks, right? Not necessarily. What if the text ad with just five clicks yielded five solid leads who converted into five customers, while the ad with 20 clicks generated just two leads and two customers? Would you…

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Do You Know When You Get a New Lead? This Tool Tells You Instantly

As a local business owner, you know that getting new calls, emails, and web forms means more opportunities to make a sale. But if a new lead were to contact your business right now, would you know the instant it happens? If your answer is “no” or “I’m not sure,” then you could be losing out on a new customer and a future sale. But with ReachEdgeTM lead conversion software’s mobile app, you’ll be notified the moment you get a…

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Improve Follow Up: Your Guide to ReachEdge Lead Nurturing

Learn how to convert more leads into customers with ReachEdge lead nurturing. Get the free guide.

Having leads is great, but getting customers is even better. However, you might not have the time to provide your leads with the kinds of lead nurturing that can convert them into customers. Get the free guide to learn how ReachEdgeTM lead conversion software can help you. You’ll see how it enables you to respond to new phone and web contacts right away, and continues to nurture them with a series of automated emails. You’ll also learn how ReachEdge helps…

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Update Your Text Ads For Spring & Summer Search

Update your text ads to boost search advertising performance

It’s officially spring (even though in some parts of the country it may not feel like it), and you might have started spring cleaning in and around your home or business. But have you thought about refreshing your online marketing, too? One way to start is by updating the text ads you’re using for your search engine advertising campaigns. Because people are often searching for something they need or want right away, it’s important that your text ads are timely, relevant,…

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