How Do I Know Which Facebook Advertising Campaign is Right for Me?

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business. Local Awareness Local Awareness is the best option when your campaign goal is to drive brand…

Read More...

What Makes Up a Facebook Ad?

You probably already know that Facebook advertising is great way for local businesses to reach specific marketing goals. But, what about the technical aspect of what actually makes up a Facebook ad? There are several important components of a Facebook ad that you should know about to ensure your Facebook advertising campaign performs well. Here are some of the elements of a Facebook ad: Text Portion The text portion of your Facebook ad is similar to a text ad in a search…

Read More...

Facebook Advertising 101: News Feed Ads vs. Right Column Ads

When you set up your Facebook advertising campaign, you have a few different options for the type of ad you’d like to run and where you’d like that ad to be placed. Facebook ad placements provide flexibility in selecting the best option so you can reach the right target audience and devices to accomplish your campaign goals. Currently, Facebook offers news feed and right column ad placement options. So, what’s the best Facebook ad placement for your campaign? That depends…

Read More...

5 Tips for Great Facebook Ads

Advertising on Facebook is a great way to reach and engage both current and potential customers on a local level. Facebook allows businesses to connect with their most valuable audiences across multiple devices and generate conversions both online and in-store. With over 1.4 billion people using Facebook and more than 900 million logging into the site daily, that’s a huge market you do not want your business to miss out on. So what’s the best way to reach that audience?…

Read More...

Plugin by Social Author Bio