Facebook Advertising for Healthcare: 5 Steps to Get Started

Pictures of babies, keeping up with old friends, and fun video recipes are all reasons why 1.94 billion people sign into Facebook on a monthly basis with 1.28 billion people logging in on a daily basis. When these users log in, they are spending an average of 50 minutes per visit. To say that Facebook has captured our attention is an understatement. And, all of these users represent potential patients who are turning to family and friends for healthcare information…

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6 Steps to Digital Marketing Success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at the step-by-step process you should take to begin your digital marketing journey. Step 1: Invest in a Quality Website Your website is one of the…

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How To Identify Your Target Audience on Facebook & Twitter

One of the challenges with digital marketing is trying to determine who exactly you should target and measuring whether or not they’re actually engaging with you online. Luckily, through your social media pages, you can determine what audiences are engaging with you on places like Facebook and Twitter. How, exactly do you identify your target market? Read on to find out. Facebook Insights If you have worked with a Facebook business page before, you should be familiar with Facebook Insights. In…

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3 Facebook Hacks that Will Blow Your Mind

Did you know Facebook has passed the 1 billion users mark? As the number of Facebook users grows, it is becoming more and more important to have a regular presence – not just a page – for your business on this social site, and you need to make it stand out above the rest. Let’s look at three Facebook hacks that will blow your mind (and blow your competitors away). 1. Add a Call to Action at the End of…

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