10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts about SEO. 1. Smart and effective SEO is a long-term solution and you should not expect immediate results. When launching a digital marketing strategy, you…

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How Do I: Write Compelling Facebook Ad Copy?

You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people spend about an hour per day on the social media giant. But how can we use Facebook ads to reach our potential customers? Users read and click on what interests them on Facebook. Most of this…

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3 Ideas to Steal for Your Small Business Saturday Marketing

The holidays will be here before you know it, and consumers are preparing to kick off the season by participating in early morning shopping sprees and fighting off turkey-induced comas. While major retail chains see large spikes in revenue with Black Friday and Cyber Monday, they now have to share the weekend spotlight with local communities for Small Business Saturday. Over the years, Small Business Saturday has gained national attention as consumers become more aware of the importance of small-…

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7 Things You Need to Know About Display Advertising

As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or banner ads. Display advertising can be an integral part of your online marketing strategy, but there are some facts you should know before deciding to get started. Here are seven things you…

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4 Tips for Your Online Marketing Strategy This Fall

The leaves will soon change colors, pumpkin flavored everything will fill the grocery store aisles, and consumers will start thinking about the holidays. With summer almost behind us, it’s important to take inventory of how your digital marketing is stacking up this year to ensure you have a successful season. Here are four ways you can make sure your online marketing strategy is prepared for fall. Invest in a Mobile Friendly Website (if You Haven’t Already) In 2014, the number…

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4 Reasons You Don’t Have to Be First to Win Search Engine Marketing

When it comes to investing in search engine marketing, the climb to the top of the search engine results can get expensive. You may be trying to drive more clicks from potential customers by positioning yourself as the highest bidder for keywords relevant to your business. But, having your ads placed in the first position doesn’t guarantee that your campaign is generating more qualified leads or more revenue for your business. There are several key factors you have to consider…

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3 Facebook Advertising Best Practices

Facebook continues to lead the social media pack in number of active daily users. Aside from providing a great way to connect with customers and prospects, Facebook also offers an ideal place for local businesses to market their products and services. Today, Facebook advertising is an effective way to build brand awareness with new prospects and drive action that results in traffic and leads. But before you begin a Facebook advertising campaign for your business, keep these simple marketing best…

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How To: Effectively Market Your Seasonal Business

As a seasonal business owner, do you look forward to the slower seasons to take some time off, or do you dread this period as revenue drops? Are you running a business that offers secondary services during the slower season, or are you running multiple businesses that each have their own busier seasons? Depending on the nature of the services you offer, your marketing strategy will have unique challenges to address. Your busier seasons typically have to help you bring…

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5 Expert-Approved Tips for Creating Better SEM Text Ads

The world of search engine marketing is highly competitive. Consumers see multiple ads for each search they perform, and your SEM text ads are often the first impression they get about your business. Ensure that your text ads are outshining the competition and drawing in your online audience with these recommendations. 1. Keep Your Sentences Brief and Relevant Search engines have character limits (including spaces and punctuation) for each line of your text ad, so you don’t have room to include everything…

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Create Appealing Offers With These 3 Holiday Marketing Tips

The holiday season is in full swing: Your customers are hitting the streets, crowding malls, and now more than ever, browsing online for the best last-minute deals and offers. So how do you grab their attention while also driving new business? Help your business thrive during the holidays by following these three tips for an appealing coupon or offer. 1. Create a Sense of Urgency with Your Offers Typically, holiday offers and coupons don’t end until the holidays are over, but…

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