Google Marketing Next 2017 Tweet Round-Up

The Google Marketing Next 2017 conference is this week in San Francisco! Digital marketing leaders gathered to discuss the future of marketing. A few key themes we discovered while scouring the tweets from this event: Mobile won’t go away – Google presented a number of facts around mobile searches and how they’re only growing. Google is looking to voice search – Voice search will become increasingly important as more and more searchers use this feature to find local businesses. User…

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How to Add Images & GIFs to Your Social Posts

We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual content filling top social media platforms like Facebook and Twitter. But also, researchers have found that a post that includes a visual increased people’s willingness to read a piece of content by 80%! Not adding…

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Social Media Habits to Break: Posting the Same Content on All Platforms

Most of us are guilty of posting the exact same content on Facebook, LinkedIn, and Twitter. While this is an easy way to keep your social sites updated, it has a downside because every social platform has its own audience and tone. Different Audiences for Different Social Sites On Facebook your business should be posting less frequently and publishing more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative. And on Twitter your…

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Culture Spotlight: ReachLocal’s Second Annual Day of Giving

Being a part of the local community is in our DNA here at ReachLocal. We work every day with SMBs that are a part of our local communities. So, we feel it’s important to donate our time and efforts into improving those communities through the charities that matter in our towns. We are who we are because of our local communities, and we believe in the duty to preserve them. Take a look at the photographs from our North American…

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3 Types of Facebook Ads that Are Great for the Holiday Season

With the holidays just around the corner, Facebook ads are a great way to grab the attention of your local business’s audience. Below are three types of Facebook ads you should try this holiday season. Event Response Ads The holidays are a popular time for in-store or promotional events, so why not use an Event Response ad on Facebook? Event Response ads allow you to promote your Facebook event so you can reach a wider audience than just those who…

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ReachLocal Culture Spotlight: Second Annual Halloweek at ScreechLocal

This year our Plano team hosted its second annual “Halloweek” celebration! Check out all the fun we had below! Desk Decorating Happy Hour & Pizza On Monday, each team had the opportunity to come together to decorate their work areas. Employees had fun eating pizza and mixing and mingling with colleagues while strategizing desk-decorating ideas. Teams worked on decorations throughout the week (after work hours, of course!) and were judged on Friday by our pals from Your Cause. See more below:…

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Best Practices for an Ideal Social Media Post

It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and guidelines. Take a look at some of best practices for creating social posts on Facebook, Twitter, and LinkedIn. Creating Status Updates on Facebook Facebook is the only platform that allows…

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What is Snackable Content & Why Should I Use It?

A few weeks ago I had the pleasure of attending the annual 2016 RocksDigital Conference in Dallas. One influencer, Tanya Smith, a well-known social media coach and content strategist in the Dallas area, presented on how to leverage snackable content to gain more attention. What is Snackable Content? Snackable content is an easily digestible piece of information meant to capture your audience’s attention. For example, an image with a quote over it would be snackable content. It’s easy to read,…

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From Our Expert: Creating Successful Facebook Ads

In our last 5 in 15 Webinar: 5 Elements of a Great Facebook Ad, ReachLocal Facebook Advertising Expert Sadie Foster went over tips for setting up Facebook ad campaigns to reach your target audience, including how to create compelling images, copy, and calls to action. Here are some of the key takeaways to keep in mind when creating great Facebook ads. Defining Your Goals & Choosing the Right Campaigns Facebook can help you accomplish several goals for your business. Goals…

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Facebook Reactions: What You Need to Know

At the end of February, Facebook released its latest update, Facebook Reactions, currently available to all Facebook users. Here are a few things you need to know about these new Facebook Reactions. What are Facebook Reactions Facebook Reactions provide a new way for users to express their true emotions on Facebook posts. Now, instead of just liking a post on Facebook, you can let your audience know exactly how you feel by expressing a range of emotions, including like, love,…

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