What Programmatic Marketing Means for Your Business

The world of Internet marketing can be complex, and it’s made more complex by words or phrases that often seem little more than a buzzword. “Programmatic” marketing is one of those words that’s recently become a popular buzzword in online marketing industry, but you rarely see it defined. Let’s break down the meaning behind programmatic marketing and what it means for local businesses. Programmatic Marketing Definition What does programmatic marketing mean? The general definition of programmatic marketing refers to technology…

Read More...

Content Blockers in Apple’s iOS9: Much Ado About Nothing?

what do safari content blockers in iOS 9 mean for your business?

The latest iOS release, iOS9, includes support for content blockers, or applications that can block certain types of content from the Safari mobile browser, such as advertisements, tracking code, cookies, media, and more that run in the background of most web pages. You’ve likely heard a bit of scuttle as it relates to this and here’s why… While some of these apps claim to reduce page load times and data traffic, they can ultimately hurt websites and businesses that are…

Read More...

ReachLocal Expands Yahoo Gemini Marketplace to Local Businesses in Yahoo Preferred Partnership

ReachLocal Yahoo Preferred Partner Gemini

ReachLocal is excited to announce that we are joining Yahoo as one of the company’s first multi-vertical Preferred Partners, an elite group of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services. Through ReachLocal, thousands of local businesses will now have access to Yahoo Gemini’s unified mobile-first search advertising marketplace through our ReachSearch advertising solution, which enables our clients to reach local customers. We have already launched this capability to 3,300…

Read More...

ReachLocal Product Enhancements Ensure You Get Discovered Everywhere it Matters


ReachLocal Product Updates by Kris Barton

The digital landscape is expanding daily and your company needs to keep pace. There are more places to be discovered, more customers searching online, more conversations occurring. That’s why ReachLocal is introducing new capabilities for improved visibility on local listings, social media and mobile search pages that will help your company project the best image possible in all the places that matter. Take control of your online presence and reputation and be certain your company is putting its best foot…

Read More...

Now Get Even Better Online Marketing Insights with ReachEdge

See marketing results with ReachEdge reports

What if you could get better insights into how all your online marketing was working to get you leads and customers? Our ReachEdge lead conversion software helps local businesses get more contacts and leads, turn their leads into customers, and most importantly, see the results of all their marketing. The real-time alerts and reporting included in ReachEdge have already been showing clients the results of all their ReachLocal marketing efforts (such as SEO, local listings, and social media) sorted and…

Read More...

Plugin by Social Author Bio