Geofencing & the Auto Industry: What You Need to Know

geofencing for auto

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…

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Reviews FAQs: What Review Sites Should I Focus On?

Review sites to manage

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business: It’s important to…

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3 Ways to Make Geofencing Work for Your Business

Make geofencing work for you

Have you heard of geofencing? This mobile display advertising tactic allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device. Here are three ways to make geofencing work for your business. 1. Target Your Competitors’ Customers Say your potential customers frequent one of your competitor’s locations. With geofence advertising, you can set up an invisible “fence” around your competitors’ locations and target their…

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Reviews FAQs: How Do I Get More Reviews?

get more reviews

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash register or…

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ReachLocal Review: Client Uses Facebook Advertising to Increase Event Attendance

Source: Kennesaw State University Sports + Entertainment Park

With over half of the U.S. population using Facebook, it’s becoming an increasingly popular place for businesses to advertise their products, services, and special events. One ReachLocal client, Kennesaw State University Sports + Entertainment Park, took advantage of Facebook to advertise the many events they hold at their 88-acre multi-purpose sports and recreation facility in an effort to boost attendance. After partnering with ReachLocal for Facebook advertising through our ReachSocial Ads solution, KSU Sports + Entertainment Park saw a significant…

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3 Geofencing Stats You Need To Know

Geofencing stats

Geofencing is a local-mobile advertising tactic that allows you to target smartphone users once they enter a certain radius you set up. Not only is geofencing a relatively new advertising tactic, but it’s also highly effective at targeting consumers when they’re likely ready to buy. Here are three geofencing stats that will convince you to invest in a geofencing strategy: Only 22% of businesses say they’re using hyperlocal targeting to its full potential. According to Search Engine Watch, only 22%…

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Reviews FAQs: How Do Reviews Affect My Business?

Reviews affect your business

This is the fifth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked a lot about how to manage your online reputation, but we haven’t really talked about why. Here are four important ways reviews can affect your business: 1. Positive Reviews Help Consumers Trust a Local Business More As a local business, you likely want consumers to trust your business and rely on you. One study found that 72% of…

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What Questions Do You Have About Facebook Advertising?

Facebook advertising survey

Facebook advertising sounds like a relatively simple concept, but it’s actually much more complex. How do your ads show up in the Facebook News Feed? What types of results can you get? How do you know if Facebook advertising is successful? These are just a few of the questions we’ll be answering in our “How Do I?” Facebook Advertising blog series. But, we also want to know what questions you have so we can answer them, too! Take our short…

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Reviews FAQs: What Can I Do About Negative Reviews?

Negative review response

This is the fourth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Getting a negative review about your business is a huge bummer. You never want your customers to have anything but a positive experience, so to hear otherwise can be unfortunate. So, what can you do about negative reviews? Here are three options: 1. Respond to Them The best thing you can do about a negative review is to respond to…

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Reviews FAQs: Should I Respond to Positive Reviews?

This is the third post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked about the best way to respond to (negative) reviews, but what about positive reviews? Do you even need to respond to them online? Here are three reasons you should respond to positive reviews: It lets the reviewer know you read their review. It shows your appreciation for their positive review. It can help your business’s personality come through….

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