How This Spa Improved Their Web Presence (& Got More Clients) with ReachLocal [Review]

One of our top goals as a business is to help our clients achieve an outstanding web presence so prospects can easily find them online. So, we were thrilled when one of our clients, Skin Spa New York, told us that their clients often tell them “We see you everywhere!” Skin Spa New York is a spa brand in New York City and Boston that provides a range of spa services, like skin care, laser hair removal, and more, at…

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ReachLocal Review: Auto Dealer Drives New Business with Digital Marketing

Cadillac of Norwood is the largest Cadillac dealership in New England. They were looking for a way to enhance their web presence and drive new customers to their dealership, and they knew that their target market was actively researching and searching for new and used vehicles online through search engines and social media sites. So, they partnered with ReachLocal for search advertising, SEO, Facebook advertising, and lead management. Through ReachLocal’s solutions, they’ve able to attract a number of new customers….

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How Do I Measure Success in My Facebook Advertising?

Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are three ways you can measure success in your Facebook advertising. Tracking Conversions & Leads Tracking ad conversions and new leads is a great way to measure the success of your Facebook advertising campaign if generating leads is…

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If…

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3 Things You Need to Do Before You Start Advertising on Facebook

In our 5 in 15 Webinar: 5 Steps to Get Started with Facebook Ads, two of our Facebook marketing experts covered the basics you need to know before beginning Facebook advertising. Here are three things you need to do before you can start advertising on Facebook: 1. Set Up or Update Your Facebook Business Page Before you start advertising on Facebook, you need to have a Facebook business page. Follow these easy steps for creating your Facebook business page. If…

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Geofencing & the Auto Industry: What You Need to Know

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…

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Reviews FAQs: What Review Sites Should I Focus On?

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business: It’s important to…

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3 Ways to Make Geofencing Work for Your Business

Have you heard of geofencing? This mobile display advertising tactic allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device. Here are three ways to make geofencing work for your business. 1. Target Your Competitors’ Customers Say your potential customers frequent one of your competitor’s locations. With geofence advertising, you can set up an invisible “fence” around your competitors’ locations and target their…

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Reviews FAQs: How Do I Get More Reviews?

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash register or…

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ReachLocal Review: Client Uses Facebook Advertising to Increase Event Attendance

With over half of the U.S. population using Facebook, it’s becoming an increasingly popular place for businesses to advertise their products, services, and special events. One ReachLocal client, Kennesaw State University Sports + Entertainment Park, took advantage of Facebook to advertise the many events they hold at their 88-acre multi-purpose sports and recreation facility in an effort to boost attendance. After partnering with ReachLocal for Facebook advertising through our ReachSocial Ads solution, KSU Sports + Entertainment Park saw a significant…

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