Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website…

Read More...

Better Lead Generation: 3 Tools to Lift Your Marketing Efforts

Get better marketing results with these lead generation secrets

You may be doing everything you can do drum up website visits – paid search engine marketing, SEO, Facebook advertising – and it might be working really well for you, but visitors still leave without converting. But, all is not lost. Here are some unique tools you can use to stay in front of your site visitors and even reach new audiences to drive leads and lift your marketing efforts. 1. Leverage Retargeting to Drive Return Visits Retargeting technology shows…

Read More...

Better Lead Generation: Getting More Search Traffic with SEO

Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is the perfect complement to your search advertising and can help you generate more traffic and leads from search results pages and lift the results of your efforts. But there are so many factors that go into…

Read More...

Better Lead Generation: Getting an Edge in PPC

For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under your nose, you may find yourself struggling to keep up. Try these tips to give your search engine marketing a competitive edge and deliver more leads from your strategy. 1. Turn on Ad Extensions Copy-only text ads just don’t set…

Read More...

4 Ways to Measure Your Holiday Marketing

Measure Holiday Marketing with These Tips

Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season: 1. Google Analytics Google Analytics is an important website tool to help you see specific activities that users take on your…

Read More...

15 Minutes to Facebook Lead Generation [Webinar]

Facebook lead generation tips for local businesses

Today, Facebook is much more than a tool for creating social media posts and engaging with your community. It’s a robust advertising platform that can help you drive quality leads for your business, and serve as an effective complement to digital marketing activities like search advertising and SEO. Join us for a 15-minute look into how Facebook advertising can be used to drive form submissions, calls, and even in-person traffic to your business. You’ll hear from our Facebook lead generation insider on the…

Read More...

Better Lead Generation: Getting Started with Facebook Advertising

Lead generation through Facebook advertising

Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? Here are a few things to know in order to set up an effective lead generation campaign on Facebook. Drive Users to a Conversion-Optimized Website Having a robust website that provides additional, helpful information about your business…

Read More...

3 Social Media Basics for Your Small Business Marketing

Social Media Marketing Tips for Your SMB

There are many ways small businesses can benefit from using social media, such as building community, engaging fans, and growing interest in your products and services. Here are a few social media basics for small businesses that you need to master in order to reach interested consumers and drive growth, so your social media efforts can start to pay off. 1. Choose the Right Platform(s) Regardless of your business industry, building a robust social media presence is vital. It’s important, especially if your…

Read More...

How Do Lookalike Audiences Help Your Advertising?

Grow your display reach with lookalike audiences

Reaching the right audience at the right time with display ads has long been a challenge for local businesses. Even if your ads are generating a lot of impressions, how can you make sure those impressions are from people who actually have an interest in your business? Using lookalike audiences is an effective way to ensure your ads are reaching the right types of prospects. What About Site Retargeting? Site retargeting is one effective advertising method that allows businesses to…

Read More...

Top PPC Advertising Trends & Tips From our #5in15 Webinar

Search Engine Updates to Know for PPC Advertising

If you have a PPC advertising strategy in place for your business, you may have seen the recent changes and user behaviors that are impacting your campaigns. In our recent 5 in 15 webinar, ReachLocal search marketing expert Devon Anderson covered some of the biggest search engine updates this year and what local businesses can do about them. 1. Make the Most of Fewer Ads on Google Although Google recently removed right hand side ads from web searches to streamline the…

Read More...

Google Circle
Join my Circle on Google+

Plugin by Social Author Bio