Awaken the Force Within: Inspire Your Local Marketing

With the latest, long-anticipated Star Wars movie The Force Awakens hitting theaters this week, we wondered what advice a Jedi master may give to local marketers. So, in celebration of Star Wars week, we present some famous lines, with a local marketing twist, to inspire the inner marketer and Star Wars fan within. 1) Judge a Business By Its Size, Do Not “Size matters not. Judge my business by its size, do you? Hmm? And well you should not, because…

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How Non-Retail Businesses Can Harness the Power of Small Business Saturday

Small Business Saturday will soon be here! It’s a day when holiday shoppers across the country take some time to shop small and celebrate beloved local businesses across the country. But what if your local business isn’t in the retail space? How can you participate in the shop small movement and drive traffic to and buzz around your business? The good news is that you don’t have to be in retail to be part of Small Business Saturday. Here are…

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5 Ways to Harvest a New Crop of Customers this Small Business Saturday

It’s that time of year! The holiday season has begun, and with it, holiday marketing, campaigns, and promotions are beginning to shine. Many small and local businesses are starting to gear up for Small Business Saturday, a movement sparked by American Express that has now made a widespread impact on the idea of supporting small and local businesses during the holiday shopping season. So, how will you cash in on this movement and take advantage of the opportunity to get…

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What to Look for When Picking a Live Website Chat Solution

Live Chat Captures Leads Website

Have you ever considered what you could do to get even more leads from your website? In addition to making sure your site is mobile responsive, you should also optimize it for conversions by providing multiple contact methods that help each visitor get in touch with you in whatever way works best for them. One solution that helps boost the number of site visitors who contact you is live website chat Essentially, with live chat, a chat window to appears…

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How Live Chat Helps SMBs Get Real Results

Live Chat Drives Customers to SMB

Building a website is an important investment in helping you market your business online, and increasing your ability to convert website visitors into leads is a critical component of online marketing. In addition to ensuring that your website follows conversion best practices, you can use tools like live chat software to not only engage with visitors, but also to capture more leads so you can convert them into customers. But how well does live chat really work? Hear what real…

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The 2 Minute Test to See if Your Web Presence Rocks

Quick! How does your business look when people search for you online? Is your website friendly to mobile web users? What’s your presence like on social media and local listing sites? Is your website structured with core SEO components to help it show up in local search? Now, there’s an easy and fast way to get answers to these questions and more so that you can evaluate how your business is doing online and identify opportunities you could use to…

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12 Questions for Understanding Your Target Audience

Consumer Buying Journey

Marketing your business is an important way to build awareness of your brand and ultimately generate more customers and increase sales. But it’s important to make sure that you understand the audience you want your marketing to reach. Understanding your target audience can help you improve the return on your marketing investment because it helps you get your marketing in front of the right types consumers: those who are more likely to do business with you. It also helps you…

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5 Signs You Need a System to Track Your Marketing ROI

When it comes to marketing your business, it can be easy to get caught up in staying up with what’s new, managing vendors, and allocating your budget – so much so that you may overlook a key part of your marketing: determining your return on investment. Or, maybe you’re so overwhelmed by all the metrics that you don’t know where to start. Check out these five signs you might need a system to help you track your marketing ROI so…

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