ReachLocal Review: Auto Dealer Drives New Business with Digital Marketing

Cadillac of Norwood is the largest Cadillac dealership in New England. They were looking for a way to enhance their web presence and drive new customers to their dealership, and they knew that their target market was actively researching and searching for new and used vehicles online through search engines and social media sites. So, they partnered with ReachLocal for search advertising, SEO, Facebook advertising, and lead management. Through ReachLocal’s solutions, they’ve able to attract a number of new customers….

Read More...

Geofencing & the Auto Industry: What You Need to Know

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…

Read More...

Automotive Marketing 101: Best Practices for Your PPC Campaign

Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey? A car is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a dealership. So, when you’re thinking about your automotive marketing strategy, it’s important for your car dealership to be present where people are searching. One way to do this is through…

Read More...

How does your auto business reach consumers who are looking to buy a new vehicle? Do you rely on flyers put into mailboxes in your ZIP code or television commercials? For some dealerships, these are great ways to promote your business and build awareness. But if your auto business is really interested in getting new sales (and what dealership isn’t) then you need to be where consumers are searching for you — online. In this Google infographic, you can learn…

Read More...

Case Study: Scion Dealerships Boost Sales with ReachLocal [Infographic]

Scion Infographic

Individuality drives Toyota’s Scion brand. So, it’s no surprise the company continues to test and explore innovative ways to connect with prospective customers. To find the right marketing mix for seven of their dealerships, Scion San Francisco region partnered with ReachLocal, who provided search, display, and mobile advertising solutions. During a pilot program, ReachLocal built location-based campaigns to drive more traffic to the dealer websites and increase leads via Google AdWords. This infographic shows the campaign results at a glance: Result…

Read More...

5 Search Engine Advertising Secrets to Attract New Car Buyers

5 Search Engine Advertising Secrets to Attract New Car Buyers

Car shoppers consult many media sources before purchasing a new vehicle. However, there is one source that continues to grow in importance in the auto shopper’s buying journey, and that’s the dealer website. But, before consumers can use your site, they need to find it when they search for new cars online. In order to stay competitive in your local market with search engine advertising, it’s critical to establish some best practices when setting up paid search campaigns to promote…

Read More...