Facebook Advertising + PPC: 3 Stats You Need to Know [Infographic]

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is…

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5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success

When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success. When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed…

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How This Spa Improved Their Web Presence (& Got More Clients) with ReachLocal [Review]

One of our top goals as a business is to help our clients achieve an outstanding web presence so prospects can easily find them online. So, we were thrilled when one of our clients, Skin Spa New York, told us that their clients often tell them “We see you everywhere!” Skin Spa New York is a spa brand in New York City and Boston that provides a range of spa services, like skin care, laser hair removal, and more, at…

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How to Promote Your Social Media Pages Within Your Business

So, you have a great company. You have amazing products and services, tons of experience in your industry, and awesome employees. You were smart enough to realize you need a presence on social media, so you set up a Facebook business page. Fantastic! But…after three weeks you only have eleven likes, three comments, and one share. Now what? Clearly, your best brand evangelists (other than happy clients) are your wonderful employees, so enlist their help to spread the word about…

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How Do I Show Up in the Facebook News Feed?

Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized business, Facebook is undeniably teeming with new customer potential. However, for businesses new to Facebook, there’s usually one question that precedes all others: How do I appear more often in the News Feed? Truthfully, that’s…

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10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts about SEO. 1. Smart and effective SEO is a long-term solution and you should not expect immediate results. When launching a digital marketing strategy, you…

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4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews have become an increasingly critical factor in the local consumer buying journey. But, how much do reviews really matter for your business? And what can you do about them? Check out these five important stats local businesses need to know about reviews today, along…

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How Do I Measure Success in My Facebook Advertising?

Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are three ways you can measure success in your Facebook advertising. Tracking Conversions & Leads Tracking ad conversions and new leads is a great way to measure the success of your Facebook advertising campaign if generating leads is…

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How Do I: Write Compelling Facebook Ad Copy?

You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people spend about an hour per day on the social media giant. But how can we use Facebook ads to reach our potential customers? Users read and click on what interests them on Facebook. Most of this…

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If…

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