Multifamily Marketing: 4 Tips to Help You Stand Out in a Competitive Market

Every local business has experienced it: You look out your window, and just down the street, your competition has moved in and is eyeing your customers. If you’re an established apartment community and new construction signs start going up in your neighborhood, it’s time to start thinking about what you’re going to do to maintain a competitive advantage. There are a lot of things to consider like pricing, product, and customer experience. But, one way to stay on top of…

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5 Things to Look for in an SEO Company

Search engine optimization, or SEO, can be extremely complicated if you don’t know what you’re doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So, it makes sense that you may consider an SEO company to help improve your web presence. But, what should you look for in an SEO company? Nowadays, it seems like there are new SEO companies popping up in every office building, promising first-page results and tons of new website visitors…

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3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving visits to your website or physical store, and helping you increase online conversions like calls and form fills. Here are three types of display advertising…

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How Do I: Make My Facebook Advertising Work for Me?

We’ve shared a lot about the building blocks of starting a Facebook ads campaign, from determining your objective and target audience to choosing the right image and writing ad copy. But setting up your ad is only the first step in the success of your advertising campaign – and a lot of it depends on what happens once your ad is launched! Here are a few tips to make sure your Facebook ads go a long way for your business….

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6 Steps to Digital Marketing Success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at the step-by-step process you should take to begin your digital marketing journey. Step 1: Invest in a Quality Website Your website is one of the…

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How To: Pick the Right Facebook Images for Your Ads

The image you use for your Facebook advertising campaign is one of the most important elements of your ad because it’s what will initially compel your audience to engage with you – but it may be an afterthought for many businesses. So, how can you select great images for your Facebook ads? Here are five tips to get you started! Invest in Authentic, High-Quality Images One of the first rules for images on the web today is that they are…

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How to Stand Out from Your Competitors Online [Video]

Do you feel like your competitors are out-shining you online? You know your business is great, so why are prospects flocking to your competitors instead of you? As consumers largely rely on the internet to find new businesses, you want to make sure you not only have a presence but a presence that stands out from your competitors. Watch this video for tips on using digital marketing to enhance your web presence and blow your competition out of the water (or…

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Is This the Key to Better Facebook Marketing?

As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to run ads, but is it worth it? You have 295 likes on your page but it’s saying you only reached 75 people with your last post, why? Let’s explore the reasons an organic + paid strategy may…

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Facebook Advertising + PPC: 3 Stats You Need to Know [Infographic]

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is…

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5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success

When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success. When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed…

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