How to Improve Your Lead Nurturing Email Open Rates

If you’re a local business, you should be using lead nurturing emails as a way to convert leads into customers. Active leads have already expressed an interest in your business and provided you with their email addresses, so with lead nurturing, you’re already marketing to a receptive audience. But, how can you make sure people are actually opening your emails so they see the compelling messages, offers, and content you’re sending? By reviewing your current email marketing and making any…

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Holiday Email Marketing Made Easy: 9 Emails You Can Use

Email marketing is a great way to nurture your leads and stay in contact with your current customers. For local businesses gearing up for the busy holiday season, it’s hard to stay on top of all the demands on your time. But email marketing doesn’t have to be something that falls off your radar this holiday season. You can use these nine emails to ensure your email marketing contains the three essentials of an effective email: a compelling subject line,…

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10 Email Marketing Terms to Kick-Start Your Email Campaign

If you’re ready to start using email marketing to convert leads and retain customers, there are two things you need to do: first, you need to plan a strategy for creating emails that follow email marketing best practices. Then once you have all the requirements in place for your email marketing, set up a process for measuring just how well your emails perform with your target audience. But how do go about creating an effective email marketing program? Start with…

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What Types of Emails Do You Want from Local Businesses? [Poll]

Consumers Getting Marketing Emails

If you’re like many consumers, then your inbox mostly consists of emails from businesses you’ve contacted or want to stay in touch with. From retail stores in your area to favorite local restaurants to reminders from local service companies,  most of us get dozens of marketing emails a day. And, some of those emails are extremely relevant to the business’ target audience – its consumers. Some, on the other hand, are not as useful to consumers. But what kinds of…

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7 Tips for Creating Flawless Emails for Your Business

Is email marketing or lead nurturing part of your business marketing strategy, but you’ve found creating great emails to be a challenge? If you’re a local business who wants to improve the quality of your emails, check out these seven email marketing tips. They’ll help you to create flawless emails that not only look and sound great but also work to convert more of your leads into customers and help you to retain more existing customers. 1. Write Succinct and…

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Get More Opens: 15 Email Subject Line Formulas that Work

One of the most important parts of any marketing email is often the part that most people spend the least amount of time crafting – the subject line. But this short amount of copy is the first hurdle that stands between you and your recipient. So, in order to make your email marketing program more effective, it’s important to craft the right subject line. No matter the content of your email, keep your subject lines short (50 characters or fewer)…

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Ask the Expert: Email Marketing Best Practices

Email Marketing Best Practices

Despite the rapid growth of social media as a popular communications channel, emails are still an effective way for businesses to connect with and distribute information to consumers. In the U.S., nearly 92% of online adults use the Internet to read and send emails. And with the growing number of smartphones in the U.S., many consumers have constant access to email. In fact, almost 90 million Americans read emails on a mobile device. So to get a local expert’s point-of-view,…

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5 Email Scams That Won’t Go Away

Email Scams

From the beginning, email has played an essential role in the way we use the Internet – and crooks looking to score their next big scam have always known it. While we are still learning about some of the newer techniques used to scam everyday users on social networking sites like Twitter, some of the most well-known and effective email scams are still circulating to this very day. Here are the five that you, your friends and family members should…

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Tips to Grow Your Email List

Grow Your Email Marketing List

If you’re like most local business owners, you put lots of your time, money (probably both) into crafting a fantastic email newsletter on a regular basis. But while you’re tinkering with graphics, snappy headlines, or calendar dates, what are you doing to actively grow your customer email list? After all, the success of your email marketing is directly tied to how many people it reaches. Marketing Profs recently posted a great blog entry, 10 Tips for Building a Revenue-Generating Mailing…

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