Reviews FAQs: What Review Sites Should I Focus On?

Review sites to manage

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business: It’s important to…

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Reviews FAQs: How Do I Get More Reviews?

get more reviews

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash register or…

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Reviews FAQs: How Do Reviews Affect My Business?

Reviews affect your business

This is the fifth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked a lot about how to manage your online reputation, but we haven’t really talked about why. Here are four important ways reviews can affect your business: 1. Positive Reviews Help Consumers Trust a Local Business More As a local business, you likely want consumers to trust your business and rely on you. One study found that 72% of…

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Reviews FAQs: What Can I Do About Negative Reviews?

Negative review response

This is the fourth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Getting a negative review about your business is a huge bummer. You never want your customers to have anything but a positive experience, so to hear otherwise can be unfortunate. So, what can you do about negative reviews? Here are three options: 1. Respond to Them The best thing you can do about a negative review is to respond to…

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Reviews FAQs: Should I Respond to Positive Reviews?

This is the third post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked about the best way to respond to (negative) reviews, but what about positive reviews? Do you even need to respond to them online? Here are three reasons you should respond to positive reviews: It lets the reviewer know you read their review. It shows your appreciation for their positive review. It can help your business’s personality come through….

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Reviews FAQs: How Do I Respond to Reviews?

Respond to reviews

This is the second post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we’ve talked about how to monitor your online reputation, let’s talk about how to respond to reviews that you receive. Review responses are often a customer’s first impression of you as a business owner. You want potential customers viewing your review sites to know that you read your reviews and care about your customers, both things that can…

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Reviews FAQs: How Do I Monitor Reviews?

Monitor Reviews

This is the first post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Reputation management is an important component of your web presence. 88% of customers search online for reviews before making a purchase. One question we often hear is “How do I even get started monitoring reviews?” It’s a valid question. Here are four steps for monitoring reviews: Step One: Find Review Sites The first step in monitoring reviews is finding where…

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Common Complaints Your Business Might Get & How to Respond

ReachLocal Complaints

Did you know that 70% of consumers rely on online reviews before making a purchasing decision? Your online reputation is an increasingly important aspect of your digital marketing strategy. After managing the web presence for several local businesses, I noticed a common theme among many negative reviews they received online. Here are the most common complaints local businesses tend to encounter, what you can learn from them, and how you can respond.  Why It’s Important to Respond to Complaints Before…

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How To: Monitor Your Business’ Online Reputation in 3 Easy Steps

Online Reputation Monitoring

It’s easy for customers to talk about your business online now more than ever before. Whether you know it or not, it’s very likely that someone has said something about your business on a social site, review page, or local directory listing. Continue reading to learn how to monitor your online reputation so you know what your customers are saying about you, as well as some tips on how to handle various situations. Step One: Check Your Social Media Accounts Daily…

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5 Steps for Handling Online Complaints

Complaints - responding online

Unfortunately, online complaints are a fact of life for today’s businesses. You strive to provide an excellent experience for customers, so it’s natural to feel a little down when you see a negative review or complaint pop up online. When you receive a negative review or a complaint on your social media pages, local listings, or review sites, the best thing to do is to respond so you let your prospects and customers know you care about their feedback and…

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