How Do You Know Your SEO is Delivering Results?

SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t take into account the many benefits SEO has for your website and for your business. So, how can you truly see whether or not your SEO is delivering results? Here are three ways to determine if your…

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Do Organic Rankings Really Matter in SEO?

Every successful company should strive to be number one, right? Wrong! By focusing on your organic rankings, you can miss the big picture and lose sight of important factors that can make or break your company’s SEO strategy. Here are two of the biggest reasons why organic rankings aren’t a reliable primary measurement of success in SEO: 1. Rankings are Relative to Individual Consumers You are a unique individual. No one else is, has been, or will be the exact…

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ReachLocal Services Spotlight: Meet Some of our SEO Team

Our SEO team provides expert services to ReachLocal clients in order to help them improve their visibility on top search engines. Armed with best practices and a passion for learning about their clients’ unique business needs and goals, the SEO team is always willing to go the extra mile to get results for our clients. Meet a few members of our SEO team below: David “ReachLocal is a great place to work at due to their commitment to their employees:…

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5 Things to Look for in an SEO Company

Search engine optimization, or SEO, can be extremely complicated if you don’t know what you’re doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So, it makes sense that you may consider an SEO company to help improve your web presence. But, what should you look for in an SEO company? Nowadays, it seems like there are new SEO companies popping up in every office building, promising first-page results and tons of new website visitors…

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5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success

When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success. When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed…

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10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts about SEO. 1. Smart and effective SEO is a long-term solution and you should not expect immediate results. When launching a digital marketing strategy, you…

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5 More Reasons You Really Need SEO

Last week we talked about five reasons a good SEO strategy is important for your business. Here are five MORE reasons your business needs to invest in an SEO strategy: 1. SEO Improves the User Experience The purpose of an SEO strategy is to appeal to both searchers and search engines across all devices. This puts the searcher top-of-mind because you want your website to contain quality content, be easy to navigate, and work on desktop or mobile devices. This…

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5 Reasons You Really Need SEO

SEO is one of only two marketing methods a business can use to improve their chances of being found on the first page of Google, Bing, and other search engines. While PPC offers instant visibility for your keywords, coupling this strategy with SEO can improve your chances of driving users to your website and allows you to present users with a better experience overall. SEO is earned by creating a website that offers high-quality, relevant information for both searchers and…

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Better Lead Generation: Getting More Search Traffic with SEO

Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? Now you’re probably wondering how to use SEO to get more traffic. SEO is the perfect complement to your search advertising and can help you generate more traffic and leads from search results pages and lift the results…

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ReachLocal Review: Home Services Client Increases Web Traffic with ReachSEO

SEO is a necessity in today’s digital world. Just ask Beau Armstrong, vice president of Armstrong Lock & Security. Armstrong knew he needed to add SEO to his marketing mix in order to stand out from his competitors online, but he wasn’t sure where to start. “In this day and age, if you’re not doing SEO in some form or fashion or don’t have a good company that knows what they’re doing for you, you’re getting passed up by your…

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