5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success

When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success. When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed…

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10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts about SEO. 1. Smart and effective SEO is a long-term solution and you should not expect immediate results. When launching a digital marketing strategy, you…

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5 More Reasons You Really Need SEO

Last week we talked about five reasons a good SEO strategy is important for your business. Here are five MORE reasons your business needs to invest in an SEO strategy: 1. SEO Improves the User Experience The purpose of an SEO strategy is to appeal to both searchers and search engines across all devices. This puts the searcher top-of-mind because you want your website to contain quality content, be easy to navigate, and work on desktop or mobile devices. This…

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5 Reasons You Really Need SEO

SEO is one of only two marketing methods a business can use to improve their chances of being found on the first page of Google, Bing, and other search engines. While PPC offers instant visibility for your keywords, coupling this strategy with SEO can improve your chances of driving users to your website and allows you to present users with a better experience overall. SEO is earned by creating a website that offers high-quality, relevant information for both searchers and…

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Better Lead Generation: Getting More Search Traffic with SEO

Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? SEO is the perfect complement to your search advertising and can help you generate more traffic and leads from search results pages and lift the results of your efforts. But there are so many factors that go into…

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ReachLocal Review: Home Services Client Increases Web Traffic with ReachSEO

SEO is a necessity in today’s digital world. Just ask Beau Armstrong, vice president of Armstrong Lock & Security. Armstrong knew he needed to add SEO to his marketing mix in order to stand out from his competitors online, but he wasn’t sure where to start. “In this day and age, if you’re not doing SEO in some form or fashion or don’t have a good company that knows what they’re doing for you, you’re getting passed up by your…

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3 Ways SEO Works for SMBs

Investing in an SEO strategy is important for local businesses that want to improve their visibility on top search engines and stand out from their competitors on the search engine results pages. But, how does it work to drive real results for real SMBs? Hear from local business owners who invested in an SEO strategy and saw how SEO works for their business. 1. SEO Improves My Online Visibility When Howard Simcox of Sussman & Simcox Attorneys at Law started…

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Google Trends to Know About Now

Recent Google Search Updates to Know

There’s no question that Google has made a lot of changes lately that have an impact on local searchers – and on businesses like yours using the search engine to market their business. A Search engine results page redesign, ad format changes, and core algorithm updates are all shaking up local business marketing. What do you need to know about the Google search engine today, and what can your local business do about recent trends and changes? Join us on August 24, 2016 at…

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4 SEO Violations That Can Kill Your Rank

SEO violations can damage your website’s organic visibility and make it harder for you to appear in search results. What harmful SEO tactics should you stay away from and what should you do instead? Here are four SEO violations that can kill your website in search and a few basics to keep in mind when determining your SEO tactics.  1. Black Hat SEO Search quality updates, like Panda and Penguin in Google’s search algorithm, help ensure that searchers receive the most…

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3 Voice Search Stats to Know for Your Local Marketing

Voice search is an important search trend. Learn more in this ReachLocal blog

“Where is the nearest home improvement store?” “What is the best rated salon in Plano?” “Is there a good deli nearby?” If you’ve ever asked your smartphone or another device any of these questions, you have used voice search to find local or other specific information. But exactly how big is voice search, and what does its use mean for local search marketing? Here are three stats to help you understand this search trend. 1. 41% of adults and 55% of…

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