How to Promote Your Social Media Pages Within Your Business

So, you have a great company. You have amazing products and services, tons of experience in your industry, and awesome employees. You were smart enough to realize you need a presence on social media, so you set up a Facebook business page. Fantastic! But…after three weeks you only have eleven likes, three comments, and one share. Now what? Clearly, your best brand evangelists (other than happy clients) are your wonderful employees, so enlist their help to spread the word about…

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How to Add Images & GIFs to Your Social Posts

We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual content filling top social media platforms like Facebook and Twitter. But also, researchers have found that a post that includes a visual increased people’s willingness to read a piece of content by 80%! Not adding…

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Social Media Habits to Break: Posting the Same Content on All Platforms

Most of us are guilty of posting the exact same content on Facebook, LinkedIn, and Twitter. While this is an easy way to keep your social sites updated, it has a downside because every social platform has its own audience and tone. Different Audiences for Different Social Sites On Facebook your business should be posting less frequently and publishing more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative. And on Twitter your…

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Refresh Your Marketing: 5 Quick Social Media Updates

An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, accurate, and enticing? Here are five quick and easy social media updates you can make to your social media profiles for a fresh start to 2017. 1. Update Your Cover Images These days, most social media…

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5 Resources to Help You Craft Perfect Social Posts

Social media marketing is an effective way to reach new audiences, engage your current customers, and build brand loyalty online. But, it does take work. The foundation of a strong social media presence includes a regular posting schedule, which can be difficult and time consuming to maintain. So, the next time you’re staring at a blinking cursor asking you to “Write something” or are unsure how to best engage your online audience, check out five of our resources for creating…

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What Makes Up a Facebook Ad?

You probably already know that Facebook advertising is great way for local businesses to reach specific marketing goals. But, what about the technical aspect of what actually makes up a Facebook ad? There are several important components of a Facebook ad that you should know about to ensure your Facebook advertising campaign performs well. Here are some of the elements of a Facebook ad: Text Portion The text portion of your Facebook ad is similar to a text ad in a search…

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Best Practices for an Ideal Social Media Post

It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and guidelines. Take a look at some of best practices for creating social posts on Facebook, Twitter, and LinkedIn. Creating Status Updates on Facebook Facebook is the only platform that allows…

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3 Social Media Basics for Your Small Business Marketing

Social Media Marketing Tips for Your SMB

There are many ways small businesses can benefit from using social media, such as building community, engaging fans, and growing interest in your products and services. Here are a few social media basics for small businesses that you need to master in order to reach interested consumers and drive growth, so your social media efforts can start to pay off. 1. Choose the Right Platform(s) Regardless of your business industry, building a robust social media presence is vital. It’s important, especially if your…

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Facebook Advertising: 3 Questions to Answer Before You Start

Tips for Getting Started with Facebook Advertising

With Facebook prioritizing content from friends and family in the organic News Feed, businesses have to work even harder to reach both existing fans and new audiences. For many businesses, targeted advertising is an effective and affordable way to build brand awareness, drive engagement, and even generate new leads from the social media site. Before you start advertising on Facebook – and once your organic page management is in order – there are a few questions you need to answer. 1….

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Social Media Tips You Can Learn from the 2016 Olympics

Social media has played a huge role in this year’s Olympics – not only because it’s become a place filled with spoilers for our favorite events as we wait for them to air during primetime – but also because social media has allowed us to connect with our favorite athletes in real time. As the 2016 Olympics come to a close, let’s take a look at five social media tips your local business can learn from your favorite Olympians (and…

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