Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is? Learn three ways you can find out if people are coming to your website from Facebook. 1. Google Analytics Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from…

Read More...

Facebook No Longer Supports Custom Link Previews: What You Need to Know

In an effort to help dismantle the abundance of false news and misleading content floating around on social sharing sites, Facebook is stepping in to make changes to its API that will prevent all users from modifying the preview of any link shared on Facebook, affecting both personal and business pages. How Does This Update Impact Users? Moving forward, the headline (or title), description, and the image that accompanies a link will no longer be editable. This means that the…

Read More...

Summer-Ready Social Media Post Ideas to Steal

Ah, summer. The weather is warmer, the days are longer, and people are taking breaks from school or work. But, you know what they’re not taking a break from? Social media! So, your business shouldn’t either. To make it a little easier on you this summer, here are four social media post ideas to steal. 1. Hold a Summer Social Contest If you’re looking for an easy way to increase engagement on social media this summer, why not let your…

Read More...

13 Easy Ways to Boost Social Media Engagement

Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your business. To get you started, here are 13 easy ways to increase social media engagement across your social media channels. 1. Share Quality Content Users do not follower advertisers, they follow people. Think about meeting…

Read More...

Is This the Key to Better Facebook Marketing?

As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to run ads, but is it worth it? You have 295 likes on your page but it’s saying you only reached 75 people with your last post, why? Let’s explore the reasons an organic + paid strategy may…

Read More...

How to Promote Your Social Media Pages Within Your Business

So, you have a great company. You have amazing products and services, tons of experience in your industry, and awesome employees. You were smart enough to realize you need a presence on social media, so you set up a Facebook business page. Fantastic! But…after three weeks you only have eleven likes, three comments, and one share. Now what? Clearly, your best brand evangelists (other than happy clients) are your wonderful employees, so enlist their help to spread the word about…

Read More...

How to Add Images & GIFs to Your Social Posts

We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual content filling top social media platforms like Facebook and Twitter. But also, researchers have found that a post that includes a visual increased people’s willingness to read a piece of content by 80%! Not adding…

Read More...

Social Media Habits to Break: Posting the Same Content on All Platforms

Most of us are guilty of posting the exact same content on Facebook, LinkedIn, and Twitter. While this is an easy way to keep your social sites updated, it has a downside because every social platform has its own audience and tone. Different Audiences for Different Social Sites On Facebook your business should be posting less frequently and publishing more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative. And on Twitter your…

Read More...

Refresh Your Marketing: 5 Quick Social Media Updates

An updated, refreshed digital presence for your business is a great way to start off the year. When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, accurate, and enticing? Here are five quick and easy social media updates you can make to your social media profiles for a fresh start to 2017. 1. Update Your Cover Images These days, most social media…

Read More...

5 Resources to Help You Craft Perfect Social Posts

Social media marketing is an effective way to reach new audiences, engage your current customers, and build brand loyalty online. But, it does take work. The foundation of a strong social media presence includes a regular posting schedule, which can be difficult and time consuming to maintain. So, the next time you’re staring at a blinking cursor asking you to “Write something” or are unsure how to best engage your online audience, check out five of our resources for creating…

Read More...