New Ebook: Everything You Need to Know About Facebook Advertising

If you’re like 75% of local business owners, then you’re already using Facebook to market your business. But, Facebook marketing means more than just setting up a page and hoping people find it. Get Our Free Ebook Now: Everything You Need to Know About Facebook Advertising Simply having a Facebook page for your business won’t help you improve visibility in the Facebook News Feed or reach new customers on the site, even if you’re posting regular status updates. By adding…

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The Essential Guide to Local Search Advertising [Ebook]

You probably know that you should be running search engine advertising for your local business. But do you know why it’s such an important tool for your marketing mix? Do you know how search advertising can get you not just clicks and website traffic, but actual leads and customers? And most importantly, do you know how to optimize every aspect of your search advertising campaign, from your keywords to your landing page, so that it works for your business? Today,…

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The Secret To Converting More Customers [Free Download]

What’s the first thing you do after a potential customer calls or emails your business? Does your staff provide excellent customer service and ask the right questions to qualify the lead? Do you record their contact information, product or service of interest, and phase they’re at in the buying cycle? Do you reply personally to voicemails and emails with timely and helpful information and continue to follow up as they make a their decision? Whatever you do with a new…

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How to Win at Today’s SEO: New ReachLocal Ebook

Winning at SEO: ReachLocal Ebook

Do you know the best ways to approach SEO today? With all the changes to search engine algorithms and recommended best practices, it’s hard to keep up. But, we’ve got you covered in the latest ReachLocal ebook: The New Rules for Winning at SEO. Today, SEO is about way more than just getting your website to rank in Google search. It’s about a total strategy that gets you more visits, more contacts, and ultimately more customers from organic search. Imagine…

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Your Guide to Small Business Lead Management [EBOOK]

lead management ebook

Driving consumers to your business website is a major marketing accomplishment that proves your top-of-the-funnel strategies are working. And, when a visitor contacts you via a phone, email, or web form, and you qualify them as someone who’s interested in your business, you’ve successfully converted them into a lead. But, what are you doing with your leads after you’ve captured them? As a business owner or marketer, engaging with leads after they’ve contacted you plays a huge role in determining…

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Is Your Website Smart? Get the Guide

Smart Websites

Did you know that 83% of people surveyed by Online Marketing Institute said they sometimes leave a website because it takes too many clicks to find what they want? And, according to Online Marketing Coach and Small Business Trends, 70% of business websites don’t ask site visitors to take any action, like calling for a free quote or filling out an email contact form (also called a “call to action”)? Common website mistakes like these often keep business websites from…

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Are Leaks in Your Marketing Losing You Customers? [EBOOK]

Are Leaks in Your Marketing Losing You Customers? [EBOOK]

Today, consumers typically start their journey to find a local business by going online. As they move through the buying journey, there are many ways for them to discover your business, visit your website, contact you, and choose your business over your competitors. But if you aren’t taking advantage of all opportunities in each part of the buying funnel, or if you aren’t following the best practices that help drive conversions, your marketing will have “leaks.” It’s likely that these…

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4 Signs You Are Making Your Customers Angry & What To Do About It

4 Signs You Are Making Your Customers Angry & What To Do About It

Your online reputation helps build a strong foundation when it comes to potential customers choosing your business over competitors. In fact, according to one survey, 88% of respondents’ purchasing decisions were affected by the positive or negative reviews they read. But if you aren’t doing everything you can to ensure that what’s being said about you online is positive, then you could possibly upset potential customers before they even get to experience your business for themselves. Here are four telling…

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Is Your Reputation Helping or Hurting Your Business? Get the Ebook

Is Your Reputation Helping or Hurting Your Business? Get the Ebook

Is your online reputation helping you win more business or causing you to lose potential customers? You may think you know the answer, but how can you be sure? It’s time to evaluate what your reputation looks like, because your online reputation matters to your potential customers. That’s because today, 97% of consumers use online media when researching products in their local area, according to BIA/Kelsey. Let that sink in – 97%. What do your potential customers see when they…

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The Consumer Buying Journey & How It Applies To Your Marketing

The Consumer Buying Journey & How It Applies To Your Marketing

It’s no secret that the Internet has significantly changed the way we buy. But as a marketer or small business owner, how can you make sense of all the possible ways a consumer can discover you? And, how do you use that information to create a marketing plan that leads them to your business instead of a competitor’s? Download our consumer buying journey ebook to get the answers to these questions, and read on for a few insights from our research….

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