Tips & Treats! If Your Content Were Candy, What Kind Would It Be? [INFOGRAPHIC]

We know Halloween is all about haunted houses, jack-o-lanterns, and scary or hilarious costumes, but it just wouldn’t be the same without the candy. It’s what brings trick-or-treaters to your house and gives you an excuse to buy giant bags of sweets to eat over the next couple of months. In the same way, your content marketing strategy, whether it’s what you share on your website, blog, or social sites, is what brings people to your business and hopefully sticks…

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When you get a phone call from a new prospect, what steps do you take to ensure that they become a customer? Do you: Respond to their call as soon as possible? Record all their information? Follow up with them? Send email offers and product information? Track calls, emails, and forms back to the original marketing source? Know which marketing works best to get you customers? ReachEdge lead conversion software from ReachLocal simplifies all of these tasks for local businesses,…

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When it comes to getting new clients, attorneys and other businesses providing legal services rely heavily on timeliness. From making sure that prospective clients find them quickly to having the tools in place to respond to people as soon as possible, being the first to call back can be what signs new clients. In this infographic from Google, you’ll learn how people use the web to find legal businesses like yours and stats that prove it. Plus, we provide a…

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Not Just Retail: 64% Supporting Pet Care Businesses This Holiday Season

On Small Business Saturday and beyond, we’re passionate about supporting local businesses. So, we asked our clients, fans, and followers what kinds of local businesses they supported this holiday season. While an overwhelming majority said they supported retail stores (no surprise there!), we were interested to learn that nearly two-thirds, or 64%, would be supporting pet care businesses, such as veterinarians and daycare facilities. In addition, respondents said they supported wellness businesses such as health clubs and spas, medical and dental businesses, and home…

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Healthcare Marketing & What It Means To Potential Patients

When it comes to finding information about health-related issues, people turn to the web. In fact, websites like WebMD see an average of 191 million unique users per month, (a decent percentage no doubt misdiagnosing the common cold). But it’s not just information on sicknesses that cause people to turn to the web – getting and staying healthy has also become a major search trend today, and on many different platforms. From social media sites like Pinterest to YouTube to…

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How does your auto business reach consumers who are looking to buy a new vehicle? Do you rely on flyers put into mailboxes in your ZIP code or television commercials? For some dealerships, these are great ways to promote your business and build awareness. But if your auto business is really interested in getting new sales (and what dealership isn’t) then you need to be where consumers are searching for you — online. In this Google infographic, you can learn…

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Every month, we ask our blog readers, social media fans, and newsletter subscribers a different question about digital marketing. From the prospective of a business owner, marketing manager, or even as a consumer, these questions give us a few insights into digital marketing trends from both the business and consumer sides of the field. Last month we asked: “What’s the most difficult type of online marketing to get right?” Nearly half of the responses, 45% to be exact, answered that search…

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Infographic: Home Services Trends from Google Research

Helping local businesses succeed online is our top goal. And one way we do that is by gathering and sharing insights into consumer buying behavior across multiple types of local business searches. Home services clients like plumbers, HVAC specialists, and home remodelers are a big part of who we work with. This Google infographic shows some of the key buying trends for the home services industry. From the length of the buying cycle to the top devices consumers use to…

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How a Lead Becomes a Customer [Infographic]

Infographic How A Lead Becomes A Customer

When it comes to connecting consumers with businesses, we all have dreams. Consumers dream of finding the right company to do business with. And business owners dream of converting more leads into customers and improving their ROI. But what does it really take to convert leads into customers in today’s competitive landscape? In this infographic, you’ll take a journey with a sales lead, all the way from its beginnings as a prospect to becoming a customer for one local business….

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How Does Ad Retargeting Really Work? [Infographic]

How Regargeting Works Infographic

Here’s a dilemma that small- and medium-size businesses often face: a consumer searches for your products and services, but they don’t see your links or visit your website. Or, the consumer does visit your website, but leaves without contacting you via phone or email. How can you continue to re-engage those lost consumers? There is a solution that can help you stay top of mind with these consumers, whether they searched for you or visited your website: ad retargeting. But…

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