Halloween Quiz: What Type of Candy Describes Your Content Marketing?

Halloween is right around the corner, which means you’re probably looking for the perfect spooky or clever costume, visiting a pumpkin patch or two, and of course, buying candy for trick-or-treaters (or for yourself). And, just like candy on Halloween brings trick-or-treaters to your door, engaging and appealing content can help drive awareness and even leads to your business. So, what kind of candy best describes your content marketing strategy? And what can you do to improve your content marketing…

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What Are Your Thoughts on the Holiday Shopping Season? [Survey]

Did you know the holiday shopping season starts as early as October? You may have even started noticing ornaments and lighted trees in some stores in September. We put together a short survey about holiday shopping to help paint a picture of what local businesses need to be thinking about when it comes to marketing their businesses during the holiday season. And that doesn’t just mean retail businesses! So, we want to know what you think about the holiday shopping…

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Report: 84% Plan To Spend More Time on Marketing in 2016

Google search terms and tips

A 2014 study found that small businesses spent an average of 20 hours a week on their marketing efforts. With the growing complexity of online marketing, it makes sense that local businesses spend more time on marketing year-over-year in order to accommodate all the different types of marketing tactics available to them, such as social media marketing, search engine advertising, SEO, display advertising, and more. Last month, we surveyed local business owners and marketers to learn how they were planning…

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Report: 31% Say They Share Holiday Messages on Social Media

Last month, we asked readers what holiday marketing they planned to do this year to drive more business. The results are in. 31% of respondents said their holiday marketing includes sharing holiday messages on social media. In addition, 23% of respondents say they will run holiday-specific offers and promotions, but only 8% say they will add those seasonal offerings to a paid marketing budget. 23% of respondents also said they will update their website and local listings for the holiday…

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Poll: How Accurate Is Your Business Information on Local Listing Sites?

Accuracy and consistency across local listings like Yelp, Google My Business, Superpages, and more is a huge search ranking factor that can help your business get found in local search results. And, having up to date information on your listings is important to driving more visits, calls, and offline traffic to your business. But the fact is, a lot of listing sites out there contain incomplete, or worse, inaccurate, information about local businesses. Vote now in our poll to let…

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Poll: How Do You Use Marketing to Increase Business During the Holidays?

It’s only September, but the holiday season is right around the corner! That means it’s already time to start thinking about your holiday marketing plan, whether you are ready for the season or not. To increase business during the holidays, many of our local business clients turn up the volume on their digital marketing. Does the same ring true of your business? Vote now in our poll and tell us all the ways you promote your business online during the holidays….

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What Part of Search Advertising is the Most Challenging?

Search engine advertising is one of the most popular ways to market your local business online. But creating an effective search advertising campaign can take a lot of time and expertise, from setting up your keywords, text ads, and budget to regularly monitoring your advertising performance and making sense of your results. We want to know: which of these aspects of search advertising is the most challenging for local business owners? Vote now in our poll, and let us know your…

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46% Say They Fear the Competition is Taking Existing Customers

April 2015 Poll Results What's Your Bissgest Fear About the Competition?

In the latest ReachLocal poll, we asked readers, “What’s your biggest fear about the competition?” and the results are in. The majority (46%) said they fear their business competitors are taking their existing customers while 27% fear the competition’s prices are more competitive. In addition, 18% of respondents said they fear competitors are better at marketing and 9% fear competitors’ businesses look better than theirs. Check out our infographic below for all of these results.

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Poll: How Do You Get Local Information on Mobile?

Use mobile phone to look for local business information

How do you look for a local business? If you’re like 87% of consumers, you turn to your smartphone to search for local business information. There are many ways and places you can use a mobile device, whether you’re searching for a local product or service, looking up directions or contact information, or getting reviews and recommendations about a nearby business. Vote in our poll now to tell us the number one way you look for local information on mobile.   Create your own user feedback survey

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Poll: What’s Your Biggest Fear About the Competition?

Local business competition

When it comes to getting ahead of your local business’ competition, there’s a lot to focus on. Do your offline and online presence make you look professional? Do you consistently provide a great customer experience? Are your products and prices competitive for your local market? Take our survey below and let us know what your biggest fear is about your closest competitors. Create your own user feedback survey

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