Prepare For The Holiday Season With These Marketing Tips

Like it or not, the holiday season is approaching fast! Is your local business prepared? Take a look at a few of our holiday marketing tips to help your local business have a successful holiday season. Make sure your local listings are up-to-date Local listings are online resources that contain basic information about your business. In today’s mobile-friendly world, it’s important to make sure your local listings are accurate and updated regularly because local searchers are using this information to…

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Warm Up Your Online Marketing This Holiday With These 5 Engagement Tips

With the growth of social media, it’s easier than ever before to engage with customers on a regular basis. This engagement provides you with unique insight into why your customers choose your business, but more importantly it gives you an opportunity to speak with them in a scalable way. However, for many business owners, it can sometimes seem intimidating to use social media to engage with customers. The following are five engagement tips that will help you build the know-how…

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How To: Create Awesome Keywords for Your Paid Search Campaign

Search advertising keyword tips for SMBs

For most local businesses, building a search engine advertising campaign that performs well is an important online marketing goal. And understanding what types of keywords and search queries work best for your type of business is key to getting the most value from your advertising budget. And one of our goals at ReachLocal is to create paid search campaigns that perform well for our clients. Here are a few search advertising keyword tips we’ve learned from setting up and managing…

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SEO in the City: 5 Tips Inspired by the City That Never Sleeps

Looking around during a recent trip to New York City, I couldn’t help but compare the way local businesses promoted their business’ physical location to the way they promoted themselves online. From the signs, to the window displays, to the messages they used to convince people to choose them, these elements brought to life the different ways businesses attract local consumers who pass by their storefronts. But how many of these best practices are they applying to how they reach…

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Lead Management: Your 4-Step Plan for Converting Leads into Customers

When it comes to getting more customers from your marketing, the first goal is to drive consumers to your website. But that’s still not enough to determine true effectiveness of your online marketing efforts. You need your prospects to take the next step in the consumer buying journey, which is to contact you while they’re visiting your website or immediately afterward. And when prospects do call you, email you, or fill out a form on your website, they move even…

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Is Your SEO Strategy Up to Date?

What many used to consider the fundamentals of SEO are best practices no more. To get found by people searching online today, it’s critical to make sure your SEO strategy is aligned with recent changes in search engines – and with the way people search online today. What does SEO mean today, when search engines are getting smarter, people are searching in more places than just Web-based search engines (think maps, social media, and mobile), and businesses are looking for…

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5 Common Website Mistakes that Can Kill Your SEO (And Tips to Update It!)

5 Common Website Mistakes that Can Kill Your SEO (And Tips to Update It!)

One of the most common mistakes businesses make when creating a website is not taking the latest search engine optimization best practices into account. Sure, your website might look great, but unless it’s optimized to get discovered when people search, then it’s not being seen by as many people as it could be. Here are a few common reasons your website may be hurting your SEO – and what to do about them. 1. Your Site Was Designed 5 Years Ago…

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5 Online Marketing Trends That Will Impact Your Business in 2014

Marketing Trends To Impact Your Business

In the world of online marketing, 2013 held many new changes and trends. Some we weren’t very surprised by, but others really shook up the way businesses use the Web to attract new customers. Here’s a quick look at five biggest online marketing trends that will impact your business in 2014 and how to get the most out of them. 1. The Mobile Web Last year saw a continued growth in the use of the mobile Web, thanks to record…

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Facebook News Feed Changes & What They Mean for Businesses

Facebook News Feed Changes

Facebook has recently updated its News Feed ranking algorithm with the goal of showing users more relevant content in their News Feeds.  According to Facebook’s newsroom post, this change will mean you will see more content in your News Feed that others have read, liked, and commented on as well as “high quality” content published by authoritative websites. So, what are the specifics of all these changes, and what do they mean for your business? Facebook Changes News Feed Algorithm…

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New Craigslist Rules & What They Mean for Multifamily Marketers

New Craigslist Rules & What They Mean for Multifamily Marketers

Over the years, Craigslist, a free classifieds-site created to connect individual buyers and sellers, has also become a powerful marketing tool for many industries, including multifamily. But recently, Craigslist implemented some rule changes to ensure the site’s content stays true its original purpose of serving the needs of people — not businesses. It’s hard to blame the many multifamily properties that pushed the limits of the previous Craigslist ad posting rules by using elaborate HTML-based listings. What’s not to love?…

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