Register for Our Webinar: 5 Ways to Target Your Audience Online

Targeting the right audience when they are spending time online can be extremely complex. You have to know who to target, the best ways to target them, when to target them, and what messages work best to run a successful display advertising or retargeting campaign. But, what if we told you there’s a way target your display ads to exactly the right audience, and you can learn about it in just 15 minutes? Download our 5 in 15 Webinar: 5…

Read More...

Get Answers from Google in Our Upcoming 5 in 15 Webinar

Google can be a mystery, and many local business owners have questions they may never get answers to. But, what if we told you that you could have the chance to ask Google a question? In our next 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Bo Pulito, Google’s Strategy Partner Manager, will join us to answer some common questions from local business owners and take additional questions from webinar participants. While Bo won’t be able…

Read More...

From Our Expert: Creating Successful Facebook Ads

In our last 5 in 15 Webinar: 5 Elements of a Great Facebook Ad, ReachLocal Facebook Advertising Expert Sadie Foster went over tips for setting up Facebook ad campaigns to reach your target audience, including how to create compelling images, copy, and calls to action. Here are some of the key takeaways to keep in mind when creating great Facebook ads. Defining Your Goals & Choosing the Right Campaigns Facebook can help you accomplish several goals for your business. Goals…

Read More...

5 Tips in 15 Minutes: Improve Your Marketing With Our Webinar Series!

Ready to improve your marketing in just 15 minutes? We’re kicking off our 5 in 15 webinar series with four webinars that cover five actionable tips in just 15 minutes. These short, information-filled webinars will help you improve different aspects of your marketing. Check them out below, and reserve your spot today! 5 Ways Bad Listings Can Cost You Business – Feb. 24 Are you losing business because of your local listings? In our first 5 in 15 webinar, Tiffany Monhollon, ReachLocal’s…

Read More...

How Will Your Business Stand Out During the Holidays?

Do you shudder at the thought of another holiday season where your business is competing with the big budgets of major retailers and brands? If you’re like many local business owners, the holiday season might be less merry and more stressful as you try to compete with major brands and the hustle and bustle of the festivities for the attention of harried customers. Even if you don’t sell traditional holiday wares, you need to have a holiday marketing plan in…

Read More...

Are You Making These Common Website Mistakes?

As the old saying goes, “you only get one chance to make a first impression.” Your website is often the first impression that consumers get of your business, and since 85% of consumers will abandon a site if it’s poorly designed, that first impression can be critical for growing your business. So, how do you know if your website is making the right impression and helping you turn visitors into leads? In our next webinar coming September 16, we’ll cover…

Read More...

Tips for Responding to Negative Reviews from Our Webinar with Yelp

Earlier this month, we hosted a joint webinar with Yelp to talk about best practices for managing online reviews and the impact those reviews have on your SEO results. On the webinar, Darnell Holloway from Yelp outlined a great method for dealing with negative reviews called “Stop, Drop, and Roll.”   Stop: Don’t respond immediately to a negative review. A good rule of thumb is to sleep on it. Waiting to respond gives you time to calm down and compose…

Read More...

Why Mobile Matters for Local Business & Expert Tips [Webinar]

Consumers today spend more than 3 hours per day on smartphones and over 85% of them consider their mobile devices to be a central part of everyday life. Smartphones provide consumers with constant access to the Internet, resulting in a shift in the way they search for and discover local businesses. This shift has even prompted Google to update its algorithm to emphasize mobile-friendly websites in mobile searches in what was dubbed “Mobilegeddon.” In our latest webinar coming up on…

Read More...

Free Webinar: 7 Search Advertising Tips for Reaching the Distracted Consumer

Consumers today have nearly constant access to the online world, leaving them both connected and distracted. The rise of mobile search enables consumers to search for and consume information in a non-linear way and access information at any time throughout the day, often while in the middle of another task. This makes it increasingly difficult for local businesses to get – and hold– their target consumers’ attention on search engines. This trend of searching for information sporadically, which Google calls…

Read More...

On-Demand Webinar: Why Leads Aren’t Buying

How many times have you answered a call or responded to an email from a prospect within the past week? Did all of these contacts become leads and then customers? If the answer is “no,” don’t fret. Not every contact will become a customer. They could have found a product or service at a more competitive price, gone with a family member’s recommendation, or they may just have dialed the wrong number. But what about those contacts who are actually…

Read More...