Take a Break from Your Marketing: 3 Ways ReachLocal Can Help

Summer is here! And what better time of year to take a break from one huge aspect of your business: your digital marketing? I’m not talking about stopping your marketing activities or reducing your advertising spend – but it is a good idea to let someone else take the reins on your digital marketing efforts. Whether you want to take a vacation, focus on other business operations, or simply worry less, investing in a digital marketing partner can help you get…

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5 Ways to Make Your Business Appeal to Vacationers

If someone from out of town was searching for your products and services, what would they see? Would they see information about your business? Or just information about your competitors? Whether you live in a tourist destination or want to attract people driving through your area, here are five ways you can make your business appeal to vacationers. Update Your Local Listings One of the main ways non-locals may find your business is by searching through maps, review sites, or…

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Breaking Bad Online Marketing Habits to Get More ROI

Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to Save Money” Many local business owners believe running their own online marketing campaigns can help them save money. But, the reality is that online marketing is extremely complex and time-consuming. Because you are an expert in running…

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5 Benefits of ReachLocal’s Trusted Advisor Program

As an accountant, bookkeeper, or CPA, you are a trusted advisor for many small- and medium-sized businesses, and you’re happy with the way your practice is growing and expanding. But, do you know everything you should about what drives new business, leads, and sales for your clients? If your clients want to continue to be competitive, the answer to the question “What marketing strategies work for my business?” is one they need to be able to answer. It’s part of…

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6 Ways to Drive In-Person Visits with Digital Marketing

It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in 3 chance they will make a purchase. So how can you make that happen? Here are six ways you can use digital marketing to drive…

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7 Deadly Sins of Lead Management

Lead management is an essential part of growing your business. You need new leads to come in so you can convert them into new customers. But, do you ever feel like your leads aren’t converting? Or you’re not capturing enough leads? Or maybe that you’re not getting the right leads? If so, you may be making one of these seven deadly sins of lead management. 1. Your Form Submissions Are Working Against You It is no secret that visitors tend…

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Oops! Sales Bloopers Hidden in Your Phone Calls (& How to Fix Them)

One important way local businesses can measure online marketing results is through call tracking technology, which allows you to see where a phone call came from – whether it’s your website, search advertising, or a Facebook ad – and record the phone call so you can listen to it later. We feel call recordings can be critical in improving how client-facing staff secure appointments by analyzing how they’re answering questions and closing deals. You can also use recorded calls to…

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6 Steps to Digital Marketing Success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at the step-by-step process you should take to begin your digital marketing journey. Step 1: Invest in a Quality Website Your website is one of the…

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How to Stand Out from Your Competitors Online [Video]

Do you feel like your competitors are out-shining you online? You know your business is great, so why are prospects flocking to your competitors instead of you? As consumers largely rely on the internet to find new businesses, you want to make sure you not only have a presence but a presence that stands out from your competitors. Watch this video for tips on using digital marketing to enhance your web presence and blow your competition out of the water (or…

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If…

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