How to Eclipse Your Competitors

Do your competitors shine as bright as the sun? Are you looking for a way to block them out so your customers and prospects give you all their attention (and business)? Here are three ways to eclipse your competitors. 1. Be Everywhere (Online) Just like the #Eclipse2017 has been everywhere – from the news to social media – your business needs to be everywhere online, too. A comprehensive digital marketing strategy that includes a paid and organic approach is your…

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4 Digital Marketing Lessons You Can Learn from Real SMBs

Venturing into the world of digital marketing can seem overwhelming for small and local businesses. You know you need to be online to grow your business, but how do you get started? What tools do you need to be successful? One of the easiest ways to answer these questions is to learn from real SMBs who have been successful in digital marketing. So, here are four digital marketing lessons you can learn from real SMBs. Build on a Solid Foundation…

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I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a blend of components across several different tactics that target consumers at various stages in tandem to drive a higher ROI. Get the most out of your digital marketing by incorporating these four strategies into your…

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4 Digital Marketing Tips to Keep Your Business Hot this Summer

This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your social media pages is a quick and effective way to reach your target audience. Remember to keep posts relevant, and maybe even change things up by posting seasonal…

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Summer-Ready Social Media Post Ideas to Steal

Ah, summer. The weather is warmer, the days are longer, and people are taking breaks from school or work. But, you know what they’re not taking a break from? Social media! So, your business shouldn’t either. To make it a little easier on you this summer, here are four social media post ideas to steal. 1. Hold a Summer Social Contest If you’re looking for an easy way to increase engagement on social media this summer, why not let your…

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Take a Break from Your Marketing: 3 Ways ReachLocal Can Help

Summer is here! And what better time of year to take a break from one huge aspect of your business: your digital marketing? I’m not talking about stopping your marketing activities or reducing your advertising spend – but it is a good idea to let someone else take the reins on your digital marketing efforts. Whether you want to take a vacation, focus on other business operations, or simply worry less, investing in a digital marketing partner can help you get…

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5 Ways to Make Your Business Appeal to Vacationers

If someone from out of town was searching for your products and services, what would they see? Would they see information about your business? Or just information about your competitors? Whether you live in a tourist destination or want to attract people driving through your area, here are five ways you can make your business appeal to vacationers. Update Your Local Listings One of the main ways non-locals may find your business is by searching through maps, review sites, or…

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Breaking Bad Online Marketing Habits to Get More ROI

Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to Save Money” Many local business owners believe running their own online marketing campaigns can help them save money. But, the reality is that online marketing is extremely complex and time-consuming. Because you are an expert in running…

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5 Benefits of ReachLocal’s Trusted Advisor Program

As an accountant, bookkeeper, or CPA, you are a trusted advisor for many small- and medium-sized businesses, and you’re happy with the way your practice is growing and expanding. But, do you know everything you should about what drives new business, leads, and sales for your clients? If your clients want to continue to be competitive, the answer to the question “What marketing strategies work for my business?” is one they need to be able to answer. It’s part of…

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6 Ways to Drive In-Person Visits with Digital Marketing

It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in 3 chance they will make a purchase. So how can you make that happen? Here are six ways you can use digital marketing to drive…

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