Reviews FAQs: How Do I Get More Reviews?

get more reviews

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash register or…

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7 Ways to Refresh Your Marketing with an Image Makeover in 2017

Refresh your marketing

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2017.  One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances…

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4 Ways to Measure Your Holiday Marketing

Measure Holiday Marketing with These Tips

Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season: 1. Google Analytics Google Analytics is an important website tool to help you see specific activities that users take on your…

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5 Ways to Repair Your Online Presence Before the Holidays

holiday online presence

The internet has become the go-to destination for holiday shoppers. They use it to research businesses or products, make purchases, and more. So, it’s the ideal time to make sure your online presence is in tip-top shape so prospects looking for your products and services see only the best about your business. Update Your PPC Campaigns with Your Latest Offers One of the first ways prospects may interact with your business is through your PPC ads. Make sure you update…

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6 Ways to Cozy Up to New Customers After Small Business Saturday

Small Business Saturday follow up

Small Business Saturday is the perfect time to harvest a new crop of customers. Your in-store event or special offers pulled them in, but now what? Here are six tips to keep the momentum going with your Small Business Saturday customers so they keep buying from you all year. 1. Create a Special Offer for Repeat Visits Once a customer does business with you on or around Small Business Saturday, give them a special offer that encourages them to come…

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Report: 90% Say Supporting Local Businesses is Important to Them During the Holidays

local businesses holiday marketing

Navigating the holiday season can be difficult for local businesses, especially when you’re not sure what shoppers are looking for or which businesses they’re frequenting. Last month, we asked our readers about their holiday shopping habits, including what’s most important to them as they do their shopping and what types of businesses they support during the holidays. Our results show that 90% of respondents think it’s important to support local businesses during the holidays, and 90% say they support local…

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Free Webinar: 5 Ways Your Competitors Are Out-Advertising You

reachlocal competitors

Do you keep tabs on your competition to determine whether or not customers are choosing them over you? It can be difficult to know where you stack up against the competition, which is why we’re here to help. Download our 5 in 15 Webinar: 5 Ways Your Competition is Out-Advertising You to learn some of the latest areas your competition may be investing time and resources to get an edge over you. In just 15 minutes, ReachLocal’s Chief Strategy Officer Paras…

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How to Prepare for Facebook Advertising

Facebook advertising prep

Facebook advertising is a great way to reach marketing goals like targeting new and existing customers, building brand awareness, and increasing engagement on your Facebook page. But, before you start advertising on Facebook, there are some steps you’ll need to take. Set Up & Optimize Your Business’s Facebook Page Obviously, you need a business Facebook page before you can advertise on Facebook. If you haven’t already created a Facebook page for your business, watch this video tutorial from Facebook. Whether you’re…

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Ouch! Text Ad Mistakes to Stop Making Now

Text Ad Mistakes

When searching online today, consumers see hundreds of text ads as they scroll through the search engine results pages. So, how do you make sure your text ad is the one that grabs attention and entices people to click? And on top of that, how do you make sure the right people are clicking on your ad? The digital landscape is always changing and with it the best practices for building and running your search campaigns. Here are some text…

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4 Tips for Your Online Marketing Strategy This Fall

Fall Online Marketing Strategy

The leaves will soon change colors, pumpkin flavored everything will fill the grocery store aisles, and consumers will start thinking about the holidays. With summer almost behind us, it’s important to take inventory of how your digital marketing is stacking up this year to ensure you have a successful season. Here are four ways you can make sure your online marketing strategy is prepared for fall. Invest in a Mobile Friendly Website (if You Haven’t Already) In 2014, the number…

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