I’ve Got New Customers, Now What?

Improving Customer Loyalty

During the hustle and bustle of the holiday shopping season, it can be easy to focus on generating as much new business as possible. But don’t shortchange your business by forgetting to do some of these basics to help you create loyal customers not just during times of peak interest, but throughout the year. Here are seven must-dos to make the most out of each new customer you get. 1) Get Their Email Address! Landing a new customer is an…

Read More...

The 5 Smartest Things to Do When a Consumer Contacts You

The 5 Smartest Things to Do When a Consumer Contacts You

When we discuss online marketing, most of the time it’s about how to get prospects to find and contact you. We talk about having a thorough Web presence, made up of targeted online advertising, claimed local listings, fresh social media pages, search-optimized content, and a professionally-designed website. And that’s great—you need all of these things to get consumers to discover and contact your business. But getting a first contact isn’t the end goal of your online marketing program. The true…

Read More...

5 Tips for Using Social Media to Boost Customer Loyalty

Customer Loyalty

One of the biggest challenges businesses today face is maintaining customer loyalty after the sale. And today, with 1 in 5 people using some form of social media , it only makes sense that businesses have also set up accounts on these social media sites to reach these people. In fact,  more businesses have created a Facebook page (11 million) than have claimed their Google+ Local listing (8 million). Plus, as 63% of consumers using social media choose local businesses…

Read More...

Study: Customer Reviews Build Trust with Consumers

Customer Reviews Build Trust with Consumers

For local businesses and big brands alike, building trust with potential customers is an important part of  getting their business. But with so many businesses often vying for the same customers, having a positive online reputation and earning consumers’ trust can be the key to standing out over a competitor. According to a new study reported by eMarketer, 84% of survey respondents said brands needed to prove they were trustworthy before they would interact with the brand online, with customer…

Read More...

How To: Scope Out Your Business Competition Online

Business Competition

No matter the size of your business, it’s important to understand the strengths and weaknesses of your closest competitors online. Especially since research shows that 66% of U.S. adults have used the Internet to aid in a purchase, a business’ online presence is more valuable than ever. If you don’t already know who your local business competitors are, you can conduct a search for your own products or services in your area to see what other businesses appear in the…

Read More...

7 Ways To Show Your Customers You Love Them

Love Your Customers

Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least five times more costly to acquire a new customer than to keep one, making customer acquisition an important focus for any local business owner. So what can you do to build customer loyalty and show your customers you love them? 1. Create a Customer Loyalty Program Develop and execute a loyalty program that will keep your best customers coming back…

Read More...

The Value of Building Your Fan Base

The value of building your fanbase

As a local business owner, it’s critical to build your business web presence so you’re found by consumers wherever they are spending their time online, from search engines to social media sites and beyond. When it comes to social media marketing, establishing and growing your fan base is important, too. Just how important? For starters, in one study, 50% of small business owners reported gaining new customers via social media sites like Facebook and LinkedIn, as noted in a recent…

Read More...

Customer Loyalty: 8 Tips to Keep Them Coming Back

Customer Loyalty

Whether business is booming or times are tough, focusing time and money into acquiring customers isn’t enough. You also need to build existing customer loyalty. Although it is a time-tested cornerstone of any local business marketing strategy, a focus on customer retention can be eclipsed by exciting, new products and platforms (like Google Plus). But it’s just as critical to invest in building customer loyalty, because existing customers are worth more to your business than just the initial sale. So…

Read More...

7 Ways to Reward Your Facebook & Twitter Followers

Twitter and Facebook

7 Ways to Reward Your Facebook & Twitter Followers Creating an engaged, thriving community of Twitter and Facebook fans and followers is an important part of building a dynamic web presence that can benefit your business – both online and offline. So, what can you do to reward your social fans and followers? Here are seven ways you can say “thank you” to those who follow your business online. 1) Coupons & Discounts – Sharing coupons and discounts with your…

Read More...

Top 10 Ways to Boost Your Lifetime Customer Value

Small business lifetime customer value

In a recent post, you learned how to calculate the Lifetime Customer Value for your local business. But now that you know how much each customer is worth to your business, are you doing everything you can to keep them coming back and increase the revenue you get from each visit? Of course, delivering top-notch products and the best customer service are an essential foundation for any customer retention strategy. But here are 10 things you should consider doing to…

Read More...