7 Deadly Sins of Lead Management

Lead management is an essential part of growing your business. You need new leads to come in so you can convert them into new customers. But, do you ever feel like your leads aren’t converting? Or you’re not capturing enough leads? Or maybe that you’re not getting the right leads? If so, you may be making one of these seven deadly sins of lead management. 1. Your Form Submissions Are Working Against You It is no secret that visitors tend…

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website…

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ReachLocal Review: Client Doubles Leads Almost Immediately with ReachLocal

If driving more leads from your digital marketing is one of your goals, here’s a story of how one local business owner doubled their leads almost immediately after they started working with ReachLocal to market their business online. When Tarcy Schindelka, President, Owner, and DJ for Advanced DJ Services, was looking to grow his business, he knew he needed a way to convert more leads and update his website to provide a mobile-friendly and positive user experience, but he wasn’t…

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Do You Know Where All Your Marketing Leads Are Coming From?

For most local businesses, your primary goal for your digital marketing campaigns is getting more calls and leads, and hopefully you have a complete paid, organic, and website strategy in place to help you meet that goal. But, do you know exactly where all your marketing leads are coming from and which marketing tactics are delivering actual leads and customers – not just clicks or visits to your site? With lead analytics software, like ReachEdge™ from ReachLocal, you can finally…

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4 Ways to Track Where Your Marketing Leads are Coming From

Wouldn’t you like to know which marketing tactics – like PPC, SEO, social media, etc. – are bringing in the most leads for your business? Tracking your leads is an important way to determine how well your marketing is actually working. If you don’t have a system in place for tracking the source of your marketing leads already, here are four ways you can determine where they are really coming from. 1. Asking Leads Directly The good news is that…

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ReachLocal Review: How One Client Makes the Most of Their Online Marketing

As a local business owner, your primary goal for your digital marketing campaigns is getting more calls and leads. Do you have a complete paid, organic, and website strategy designed to capture more leads for your business? How can you tell if your marketing tactics are actually bringing in leads? Are you spending money in the right places? Is your website losing leads? These are just a few of the questions you may ask yourself when you don’t have a real way…

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Relax! We Know Where Your Leads Are Coming From.

Generating calls and leads is one of the biggest challenges for local businesses and one of the main reasons they invest in marketing. Another challenge? Finding out where those marketing leads are coming from so you know what’s actually working to help your bottom line. If you’re having a hard time determining how customers are finding your business, we can help. How? Read on to find out. ReachEdge, our lead conversion and attribution software, tracks marketing leads from your website…

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The Secret to Getting the Most from Your Marketing Budget

With so many different marketing opportunities in today’s world – paid search, social media advertising, SEO, etc. – it can be hard to determine what’s really working for your business. You may often wonder, “Where is my marketing budget actually going? What’s working? What’s not?” And many local businesses have the same concerns. A recent MediaPost article entitled: “SMBs: Is Your Ad Spend a Waste of Budget?” touches on the same kinds of questions: Where is your marketing budget going…

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This Happened When One Client Started Tracking their Marketing Leads

One of the challenges of running online marketing campaigns is knowing which tactics are working to get you website leads and which are not. Are prospects contacting you from your search ads, your social media pages, or your local listings? If you don’t know what’s driving leads for your business, all your marketing efforts can feel fruitless. But, what if I told you that you could attribute leads directly to the marketing tactic that drove them to your website? There…

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Know Your Marketing Results with ReachEdge ROI Reports

Having a comprehensive marketing strategy that includes both offline and online advertising – like radio, billboards, SEO, paid search, and social media – can often be an excellent approach to getting leads for your business. But do you know how many new contacts and leads you actually get from each source? What’s more, do you track how many of your leads become customers? With ReachEdgeTM lead conversion software’s ROI reports, you’ll be able to tap into this important marketing data…

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