When you get a phone call from a new prospect, what steps do you take to ensure that they become a customer? Do you: Respond to their call as soon as possible? Record all their information? Follow up with them? Send email offers and product information? Track calls, emails, and forms back to the original marketing source? Know which marketing works best to get you customers? ReachEdge lead conversion software from ReachLocal simplifies all of these tasks for local businesses,…

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If You Only Do One Thing With Your Leads, It’s This

When a consumer visits your website and then contacts you for the first time via web form, email, or phone call, you’ve cleared a crucial hurdle in getting a new lead. But you’re also on the time clock to convert that lead into a customer. If you don’t, they might forget about you and contact your competitors instead. So, if you do only one thing with your leads, it’s this: follow up with them regularly via phone and with lead…

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On-Demand Webinar: Why Leads Aren’t Buying

How many times have you answered a call or responded to an email from a prospect within the past week? Did all of these contacts become leads and then customers? If the answer is “no,” don’t fret. Not every contact will become a customer. They could have found a product or service at a more competitive price, gone with a family member’s recommendation, or they may just have dialed the wrong number. But what about those contacts who are actually…

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Improve Follow Up: Your Guide to ReachEdge Lead Nurturing

Learn how to convert more leads into customers with ReachEdge lead nurturing. Get the free guide.

Having leads is great, but getting customers is even better. However, you might not have the time to provide your leads with the kinds of lead nurturing that can convert them into customers. Get the free guide to learn how ReachEdgeTM lead conversion software can help you. You’ll see how it enables you to respond to new phone and web contacts right away, and continues to nurture them with a series of automated emails. You’ll also learn how ReachEdge helps…

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How to Improve Your Lead Nurturing Email Open Rates

If you’re a local business, you should be using lead nurturing emails as a way to convert leads into customers. Active leads have already expressed an interest in your business and provided you with their email addresses, so with lead nurturing, you’re already marketing to a receptive audience. But, how can you make sure people are actually opening your emails so they see the compelling messages, offers, and content you’re sending? By reviewing your current email marketing and making any…

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Free Webinar: The Real Reasons Leads Aren’t Buying From You

You’re covering your bases when it comes to the best practices of marketing your business: PPC, SEO, social media, display adverting, and maybe even ads in the local newspaper. You’re even getting a reasonable amount of calls and emails. So why aren’t you getting more customers? Join us for a free webinar on March 31 where we’ll discuss some of the real reasons that leads aren’t buying from you. In this webinar, Jenni Williams, ReachLocal Sr. Solutions Marketing Manager, will…

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5 Things You Should Be Saying to Prospects When They Call

What Local Businesses Should Say to New Callers

A phone call is the number one conversion many local businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does speak to prospects, are they asking the right questions to qualify them and move them toward a purchase? For best practices on how to talk to prospects, here are the five things every local business should say when they call. 1. Hello! The simplest answer is often the right…

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5 Types of Sales Leads You Should Follow Up With Now

When a new prospect calls your business for the first time, or even requests product or pricing information from you, they have certain expectations on how quickly your business should respond to them. Although expectations vary for different contact methods, the general rule of thumb is the same. The longer it takes you to respond to a new contact or lead, the less likely it is that they will choose your business. But how can you determine which contacts and…

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3 Easy Ways to Stay Top of Mind With Your Leads

Ways to Stay Top of Mind With Your Leads

After prospects have visited your website, called, or emailed you, they’ve converted into leads. But chances are they’re not ready to make a purchasing decision. This stage of the customer buyer journey is typically research-based; i.e., your leads need preliminary information about prices, products, or services. They’re also evaluating your company for its overall customer service and professionalism. And, they’re most likely contacting your competitors during this phase, too. After your leads have expressed initial interest in your company, you…

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7 Tips to Optimize Your Website for Conversions [Infographic]

If you’re familiar with the consumer buying journey, you know that a website is the primary destination for your online prospects. But, many small business websites are not optimized to turn visitors into leads, causing them to lose valuable prospects. So, what does a website really need in order to drive more conversions from interested site visitors? According to our infographic “7 Website Essentials to Land You More Leads,” 66% of small business websites lack a form-fill option and 40%…

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