Mobile Advertising FAQs: 4 Local Geofencing Features You Need to Know

With 75% of smartphone users relying on location for their search results on the internet, it’s no wonder why many businesses have already started using location-based advertising. Geofencing is a hyper-local mobile advertising technology that can help you reach more consumers when they’re out and about. But, what exactly is geofencing, and how you can use it to your advantage? Read our FAQs about geofencing below. What is Geofencing? Geofencing is use of a virtual perimeter using Wi-Fi, GPS, or…

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Mobile Marketing: Why It’s No Longer Just a Trend & What to Do About It

What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile technology has gone from being a mere twinkle in Silicon Valley’s eye to shaping not just how and when information is consumed, but also the…

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Mastering PPC: Why You Need a Mobile Strategy

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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3 Ways to Use Geofencing to Drive Small Business Saturday Sales

Small Business Saturday is a great initiative that encourages shoppers to support local businesses as they make their holiday purchases. One marketing strategy that is extremely useful around Small Business Saturday is geofencing. Geofencing gives you the ability to target mobile shoppers as they’re near your (or your competitor’s) business – making it ideal for reaching on-the-go shoppers. Here are three ways you can use geofencing to drive Small Business Saturday sales. 1. Set Up Targeting Around Your Competitors’ Locations…

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Why Should I Care About Geofencing?

We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same amazing device that allows us to order a ride home via Uber or buy things on Amazon also provides a marketing opportunity for business owners attempting to gain your attention as you move closer to their business? From a marketing standpoint, it is one of the most hyperlocal targeting strategies…

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See Leads & Reports On the Go with the New ReachLocal App

We’re excited to introduce the newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features an updated user interface, enhanced reporting, and new lead response capabilities to help you make the most of your ReachLocal media solutions, including search advertising, display advertising, and retargeting. With this free mobile app at your fingertips, you can keep track of your campaign results and even respond to your leads while…

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Why You Should Use Geofencing to Target Your Audience

In our latest 5 in 15 Webinar: 5 Ways to Target Your Audience Online, we learned valuable information about targeting the right customers online. One valuable targeting tactic local businesses can benefit from is geofencing, a display targeting tactic that helps you reach prospects in a certain area through their mobile devices. Here are some benefits of geofencing from our webinar. Get the Webinar: 5 Ways to Target Your Audience Online Targets Prospects Near You & Finds New Audiences Geofencing…

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What is Geofencing & Why Should Your Local Business Care?

geofencing local mobile advertising

You’re probably already familiar with a number of local targeting terms, but have you heard of geofencing? This relatively new term, geofence marketing, sounds complex, but it’s really pretty simple. What is Geofencing Marketing? Basically, geofencing is a location-based mobile technology that lets you define a precise, hyperlocal geographic area for a specific mobile use or application. In terms of geofencing marketing, this virtual “fence” allows you to target only people (via their mobile devices) within that defined area with…

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How It Works: In App Mobile Advertising [Video]

The rise of mobile has opened up new opportunities for getting ads in front of consumers, especially inside of mobile apps. Over 88% of time spent on smartphones is spent using mobile apps, making this a great place to get seen where your audience spends their time. And, with the ability to target consumers when they’re near your business with timely, actionable ads, you can not only reach consumers but also entice them to take action. Watch this short video…

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Top Questions You Asked During the Webinar “Why Mobile Matters”

We recently held a webinar titled “Why Mobile Matters to Local Businesses,” which covered trends in mobile marketing and tips for creating a strong mobile presence. The content sparked some great questions from the audience, and following are some of the questions we fielded on the webinar.   Should the mobile version of our website contain only key pages or the whole site? When advertising in mobile apps, is it best on the “free apps” or the paid apps? How…

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