3 Cool Things to Know About Facebook Lead Ads

Facebook Leads Ads ReachLocal

Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about running Lead Ads on Facebook: 1. It Takes Two Taps to Convert a Lead One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form…

Read More...

See Leads & Reports On the Go with the New ReachLocal App

ReachLocal Mobile App

We’re excited to introduce the newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features an updated user interface, enhanced reporting, and new lead response capabilities to help you make the most of your ReachLocal media solutions, including search advertising, display advertising, and retargeting. With this free mobile app at your fingertips, you can keep track of your campaign results and even respond to your leads while…

Read More...

New Audience Targeting Options Now Available in ReachRetargeting


ReachRetargeting Includes Lookalike Audiences

New Retargeting Capabilities Help Local Businesses Reach More Prospects Online To help local businesses reach even more of their target consumers online, ReachLocal is now offering new audience targeting capabilities, including lookalike audiences, through our ReachRetargeting product. This exciting enhancement further expands your business’ ability to target new, interested users wherever they are surfing online. ReachRetargeting already helps local businesses stay top of mind with previous website visitors and other interested consumers by showing them targeted messages when they visit desktop and mobile sites across the web. Now, ReachRetargeting…

Read More...

Yelp Expands Advertising Partnership with ReachLocal

Yelp ReachLocal

ReachLocal Amongst First Partners to Sell Yelp Ads Today, ReachLocal was named as one of the first Yelp partners to be authorized to sell Yelp’s on-platform cost per click advertising product to local businesses. The partnership was announced during the Street Fight conference in San Francisco. Yelp’s Senior Vice President of Business & Corporate Development, Chad Richard, shared the exciting news during his keynote at the industry event. “We are thrilled to continue to deepen our partnership with Yelp and…

Read More...

Relax! We Know Where Your Leads Are Coming From.

ReachEdge Lead Tracking

Generating calls and leads is one of the biggest challenges for local businesses and one of the main reasons they invest in marketing. Another challenge? Finding out where those marketing leads are coming from so you know what’s actually working to help your bottom line. If you’re having a hard time determining how customers are finding your business, we can help. How? Read on to find out. ReachEdge, our lead conversion and attribution software, tracks marketing leads from your website…

Read More...

The Secret to Getting the Most from Your Marketing Budget

Your Marketing Budget & ReachEdge

With so many different marketing opportunities in today’s world – paid search, social media advertising, SEO, etc. – it can be hard to determine what’s really working for your business. You may often wonder, “Where is my marketing budget actually going? What’s working? What’s not?” And many local businesses have the same concerns. A recent MediaPost article entitled: “SMBs: Is Your Ad Spend a Waste of Budget?” touches on the same kinds of questions: Where is your marketing budget going…

Read More...

Know Your Marketing Results with ReachEdge ROI Reports

Working businesswomen

Having a comprehensive marketing strategy that includes both offline and online advertising – like radio, billboards, SEO, paid search, and social media – can often be an excellent approach to getting leads for your business. But do you know how many new contacts and leads you actually get from each source? What’s more, do you track how many of your leads become customers? With ReachEdgeTM lead conversion software’s ROI reports, you’ll be able to tap into this important marketing data…

Read More...

Win Back Your Site Visitors: A Quick Intro to Retargeting

How website retargeting works to bring visitors back to your site.

When a prospect leaves your website, that doesn’t mean it’s over between your business and that site visitor. There’s actually something you can do to get their attention again and bring them back to your website. It’s called website retargeting, and it’s a method used by businesses of all sizes to recapture interested website visitors. In fact, you’ve probably seen retargeting ads from some of your favorite brands today as you were spending time online. And that same technology can work for your local business, too. How Website Retargeting…

Read More...

How It Works: In App Mobile Advertising [Video]

ReachDisplay InApp

The rise of mobile has opened up new opportunities for getting ads in front of consumers, especially inside of mobile apps. Over 88% of time spent on smartphones is spent using mobile apps, making this a great place to get seen where your audience spends their time. And, with the ability to target consumers when they’re near your business with timely, actionable ads, you can not only reach consumers but also entice them to take action. Watch this short video…

Read More...

ReachLocal Takes Home Top Honors in American Business Awards

Steve-Awards-ReachLocal

We are excited to announce that ReachLocal has won two awards in the 2015 American Business Awards! Our ReachEdge™ lead conversion software was awarded the Silver in the “New Product or Service of the Year – Lead Generation Solution” category on Friday, Sept. 11. In addition, ReachEdge won the People’s Choice Stevie® Award for Favorite New Products. “It’s great to see ReachEdge recognized for the value that it brings to local businesses,” said ReachLocal’s Chief Product Officer, Kris Barton. “We’ve…

Read More...