Internet Trends Report: Local Marketing Insights

This week marked the release of the much-anticipated annual Internet Trends Report published by Mary Meeker of KPCB. The 200+ page report covers a broad range of internet trends, and several important themes emerged that signal important shifts in local marketing. The entire report is worth a look if you have the time (it’s embedded at the end of this blog post for easy viewing). In the meantime, here’s a snapshot of some of the highlights to keep in mind…

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3 Facebook Hacks that Will Blow Your Mind

Did you know Facebook has passed the 1 billion users mark? As the number of Facebook users grows, it is becoming more and more important to have a regular presence – not just a page – for your business on this social site, and you need to make it stand out above the rest. Let’s look at three Facebook hacks that will blow your mind (and blow your competitors away). 1. Add a Call to Action at the End of…

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Facebook Reactions: What You Need to Know

At the end of February, Facebook released its latest update, Facebook Reactions, currently available to all Facebook users. Here are a few things you need to know about these new Facebook Reactions. What are Facebook Reactions Facebook Reactions provide a new way for users to express their true emotions on Facebook posts. Now, instead of just liking a post on Facebook, you can let your audience know exactly how you feel by expressing a range of emotions, including like, love,…

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2016 Local Marketing Trends [Report]

ReachLocal surveyed local businesses about their current digital marketing efforts and their goals for 2016. In this local marketing report, you’ll find what 500 local businesses said they will focus on in 2016, along with some of the top current marketing trends that emerged for local marketers to consider this year. Here’s a summary of the findings, followed by an infographic of the report, details, and stats that emerged. Social Media, Search Engines & Mobile Top Themes Social media, search engines,…

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2016 Marketing Trends Consumers Love [Infographic]

Digital marketing trends are constantly evolving, which can make it a challenge when planning your annual marketing strategy. It’s important to know what local marketing trends are working with your target audience so you can take advantage of them to reach prospects in their preferred devices, times, and formats. Recently, marketing trends like live-streaming, the use of “Buy” buttons on social sites, and local-mobile search have emerged as top trends consumers use to find and interact with brands and local…

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Content Blockers in Apple’s iOS9: Much Ado About Nothing?

what do safari content blockers in iOS 9 mean for your business?

The latest iOS release, iOS9, includes support for content blockers, or applications that can block certain types of content from the Safari mobile browser, such as advertisements, tracking code, cookies, media, and more that run in the background of most web pages. You’ve likely heard a bit of scuttle as it relates to this and here’s why… While some of these apps claim to reduce page load times and data traffic, they can ultimately hurt websites and businesses that are…

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The Future is Now: Google Presents 3 Technology Trends for Local Marketing

At a recent Locally Crafted Marketing seminar hosted by ReachLocal, Bo Pulito, strategic partner manager with Google, shared three important technology trends that are changing consumer behavior. These trends are critical for local businesses to understand, because businesses must really understand their consumers and how they are using technology in their day-to-day lives in order to reach them through marketing. Here are three practical tips and strategies he discussed that your local business can use to to take advantage of…

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30% Say SMBs Need a Mobile Website in 2015

When we asked our readers what local businesses should stop doing in their online marketing 2015, 30 percent answered “Having a non-mobile website.” As we begin this new year, the evidence for having a mobile-friendly or mobile-responsive website is overwhelming, and, business owners and consumers alike agree that it’s a top priority for 2015. What else should businesses stop doing in 2015 when it comes to their digital marketing? 28% of our respondents said sending calls to voicemail. And, at 14%…

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Lessons from This Year’s Top 3 Viral Marketing Trends

Lessons from this year's viral marketing trends

While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends from 2014 and the campaigns that took off, along with our tips that you can apply to your own digital marketing. 1. The ALS Ice Bucket Challenge According to the ALS Association,…

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