We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs.
At ReachLocal, we have seen how a comprehensive marketing approach is often the most successful because it enables you to target consumers at any point of the buying cycle no matter where they’re spending time online. So, we weren’t surprised to find that running PPC and Facebook advertising in tandem can yield even better results.
Here are a few of the data points we discovered after looking at over 1,000 campaigns running both search advertising plus social:
Want more cool stats about Facebook advertising and PPC? Download our free 15-minute webinar 5 Benefits of Running Search Marketing & Facebook Ads to hear more about this study from our VP of Media Products.