Go Beyond Clicks to Know Your True Marketing ROI

When it comes to knowing your marketing ROI, do you often think in terms of how many clicks your online marketing is getting? After all, a text ad that gets 20 clicks is performing better than a text ad that gets only five clicks, right?

Not necessarily.

What if the text ad with just five clicks yielded five solid leads who converted into five customers, while the ad with 20 clicks generated just two leads and two customers? Would you say the 20-click ad is getting better results?

While clicks are one part of the marketing puzzle, you need to know more than just click numbers — you need to know how many leads and conversions your marketing sources generate. Because marketing ROI is ultimately measured in customers, not just clicks.

So, wouldn’t it be great if there was an easy way to see how many calls, emails, web forms, and leads a single marketing source generated? Or if you could see each marketing source at a glance and compare it to others without having to look at multiple analytics and reports? And what if you could track those leads all the way through to the sale so you know how many customers your marketing generated?

Armed with this information and more, you can finally know your marketing ROI and make better decisions about your marketing budget. So how can you easily know which of your online advertising marketing sources are getting you the most leads and customers?

With ReachEdge lead conversion software’s ROI reports, you’ll get the important metrics you need that go beyond the click – so you can get real insights into your marketing.

Get our free guide to learn how ReachEdge reports let you know where your leads are coming from, how well each marketing source is performing, and how many leads are converting into customers so you can calculate ROI.

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Amy Neeley

Amy enjoys helping small- and medium-size businesses (SMBs) navigate the online marketing world with tips, trends, and best practices they can use. She has written for Fortune 100 companies, non-profits, and SMBs, and her articles have been featured on sites like Yahoo! Small Business Advisor, MarketingProfs.com, and other industry publications. Amy can often be found walking her dogs, Lola and Marlo, and keeping up with the news via Twitter.

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