How To: Build a Better Mobile Marketing Strategy for Your Business

In the world of digital marketing, the shift from desktop to mobile has skyrocketed. According to Yahoo, the average time an individual spends on a mobile device is about 4 to 5 hours a day, and Google reported that more searches take place on mobile devices than computers in 10 countries including the US and Japan.

With today’s mobile technology constantly on the rise, smartphone searches are becoming the dominant way that people look for your business. Does your marketing strategy include a plan to keep up with this trend? Read on to learn how you can build a better mobile marketing strategy for your business.

1. Mobile-Friendly Website

To start with, your website needs to be mobile-friendly. Not only will visitors stay on a site longer if it has a responsive design, but Google will actually prioritize mobile websites in organic and paid search results. To ensure that your website visitors have the most user-friendly experience, try Google’s Mobile-Friendly test.

2. Mobile Ads

Mobile ad formats are growing faster in the U.S. than all other forms of digital advertising. Users are now considered a “mobile-first” class. Due to this fact, it’s important to include space in your marketing budget specifically for mobile targeting. Some key takeaways to consider when running ads on mobile include implementing enhanced bidding and enhanced sitelinks. Both of these strategies can help your click thru rate and ad rank, which ultimately drives more conversions. Creating key visibility and decreasing the amount of clicks needed to contact you allows searchers to more easily funnel through the buying cycle.

3. Local Listings and Directories

Having a strong mobile presence includes more than online advertising. It’s very important to be found on mobile maps & apps, as well. If your business information is out of date or missing from these key sites, then you may be losing local customers who are searching for your products and services. To get ahead of a consumer’s purchasing decision, it’s best to verify your local listings and keep your information updated. If these are things you need help with, read our tips for your local listings strategy.

Adapting your marketing strategy for mobile is going to continue to be important to the success of your business. Interested in more mobile tips? Check out our blog, and visit our website to learn how ReachLocal can help you create a total digital marketing strategy that improves your mobile presence.

Melissa Woodring

Melissa Woodring is a Marketing Expert at ReachLocal. With a background in social media, communications, and digital marketing, Melissa is focused on maintaining relationships, developing web content, and forming online strategies in order to build brand awareness. Her main focus is helping small and medium-sized business owners aim for success. In her spare time, Melissa enjoys working out, traveling, spending time with friends and family, and hiking with her dog.

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