Do you shudder at the thought of another holiday season where your business is competing with the big budgets of major retailers and brands? If you’re like many local business owners, the holiday season might be less merry and more stressful as you try to compete with major brands and the hustle and bustle of the festivities for the attention of harried customers. Even if you don’t sell traditional holiday wares, you need to have a holiday marketing plan in place – and you need to start planning now.
Fortunately, Shop Small efforts like the American Express sponsored Small Business Saturday® (November 28 this year) have helped shift consumer focus back to supporting local communities. Just last year, an estimated $14.3 billion was spent at small, independent businesses on Small Business Saturday. So how can you take advantage of this movement and get your holiday marketing in order?
Join ReachLocal and American Express on October 7 for an exclusive webinar to “Kick Off the Holiday Season with Small Business Saturday,” and get tips for making the most of your holiday marketing.