Facebook Advertising for Healthcare: 5 Steps to Get Started

Pictures of babies, keeping up with old friends, and fun video recipes are all reasons why 1.94 billion people sign into Facebook on a monthly basis with 1.28 billion people logging in on a daily basis. When these users log in, they are spending an average of 50 minutes per visit. To say that Facebook has captured our attention is an understatement. And, all of these users represent potential patients who are turning to family and friends for healthcare information…

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6 Ways to Drive In-Person Visits with Digital Marketing

It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in 3 chance they will make a purchase. So how can you make that happen? Here are six ways you can use digital marketing to drive…

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5 Facebook Advertising Tips for Your Healthcare Marketing

Whether you’re running a doctor’s office, health clinic, med spa, or another healthcare business, marketing on Facebook is a cost-effective way to capture attention and leads from potential patients. Facebook advertising is a great option for healthcare providers because it introduces your services to your target audience when they aren’t actively searching, but are still receptive to engaging with your content on the Facebook website or app. Here are five tips for creating effective Facebook advertising for your healthcare marketing strategy….

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ReachLocal Announced as Facebook Marketing Partner

We’re excited to announce that ReachLocal has been named a Facebook Marketing Partner, a select group of companies recognized for their ability to drive exceptional advertising and marketing results from Facebook. “Facebook’s marketing platform is evolving rapidly and, many of the local businesses we work with often do not have the time or resources required to effectively implement a social media advertising program,” said Josh Markham, Senior Vice President of Digital Media Products at ReachLocal. Our ReachSocial Ads solution combines cutting…

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Mobile Marketing: Why It’s No Longer Just A Trend & What to Do About It

What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile technology has gone from being a mere twinkle in Silicon Valley’s eye to shaping not just how and when information is consumed, but also the…

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Facebook Advertising Terms You Need to Know

When it comes to Facebook advertising, you’ll notice there’s a lot of terminology you need to know in order to make sense of everything. Whether you’re just starting out with Facebook advertising or have been running campaigns for a while, it can be overwhelming and confusing to navigate the different terms associated with the platform. Let’s take a look at some of the Facebook advertising terms you need to know. Campaign: A campaign contains one or more ad sets and ads….

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13 Easy Ways to Boost Social Media Engagement

Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your business. To get you started, here are 13 easy ways to boost engagement across your social media channels. 1. Share Quality Content Users do not follower advertisers, they follow people. Think about meeting your customers…

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Multifamily Marketing: 4 Tips to Help You Stand Out in a Competitive Market

Every local business has experienced it: You look out your window, and just down the street, your competition has moved in and is eyeing your customers. If you’re an established apartment community and new construction signs start going up in your neighborhood, it’s time to start thinking about what you’re going to do to maintain a competitive advantage. There are a lot of things to consider like pricing, product, and customer experience. But, one way to stay on top of…

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5 Things to Look for in an SEO Company

Search engine optimization, or SEO, can be extremely complicated if you don’t know what you’re doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So, it makes sense that you may consider an SEO company to help improve your web presence. But, what should you look for in an SEO company? Nowadays, it seems like there are new SEO companies popping up in every office building, promising first-page results and tons of new website visitors…

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3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving visits to your website or physical store, and helping you increase online conversions like calls and form fills. Here are three types of display advertising…

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