Geofencing & the Auto Industry: What You Need to Know

geofencing for auto

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…

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Reviews FAQs: What Review Sites Should I Focus On?

Review sites to manage

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business: It’s important to…

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How Do I Know Which Facebook Advertising Campaign is Right for Me?

Facebook advertising campaign reachlocal

Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can choose the right Facebook advertising campaign for your business. Local Awareness Local Awareness is the best option when your campaign goal is to drive brand…

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3 Ways to Make Geofencing Work for Your Business

Make geofencing work for you

Have you heard of geofencing? This mobile display advertising tactic allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device. Here are three ways to make geofencing work for your business. 1. Target Your Competitors’ Customers Say your potential customers frequent one of your competitor’s locations. With geofence advertising, you can set up an invisible “fence” around your competitors’ locations and target their…

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Reviews FAQs: How Do I Get More Reviews?

get more reviews

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash register or…

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ReachLocal Review: Client Uses Facebook Advertising to Increase Event Attendance

Source: Kennesaw State University Sports + Entertainment Park

With over half of the U.S. population using Facebook, it’s becoming an increasingly popular place for businesses to advertise their products, services, and special events. One ReachLocal client, Kennesaw State University Sports + Entertainment Park, took advantage of Facebook to advertise the many events they hold at their 88-acre multi-purpose sports and recreation facility in an effort to boost attendance. After partnering with ReachLocal for Facebook advertising through our ReachSocial Ads solution, KSU Sports + Entertainment Park saw a significant…

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3 Geofencing Stats You Need To Know

Geofencing stats

Geofencing is a local-mobile advertising tactic that allows you to target smartphone users once they enter a certain radius you set up. Not only is geofencing a relatively new advertising tactic, but it’s also highly effective at targeting consumers when they’re likely ready to buy. Here are three geofencing stats that will convince you to invest in a geofencing strategy: Only 22% of businesses say they’re using hyperlocal targeting to its full potential. According to Search Engine Watch, only 22%…

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How to Add Images & GIFs to Your Social Posts

We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual content filling top social media platforms like Facebook and Twitter. But also, researchers have found that a post that includes a visual increased people’s willingness to read a piece of content by 80%! Not adding…

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Reviews FAQs: How Do Reviews Affect My Business?

Reviews affect your business

This is the fifth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked a lot about how to manage your online reputation, but we haven’t really talked about why. Here are four important ways reviews can affect your business: 1. Positive Reviews Help Consumers Trust a Local Business More As a local business, you likely want consumers to trust your business and rely on you. One study found that 72% of…

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What Questions Do You Have About Facebook Advertising?

Facebook advertising survey

Facebook advertising sounds like a relatively simple concept, but it’s actually much more complex. How do your ads show up in the Facebook News Feed? What types of results can you get? How do you know if Facebook advertising is successful? These are just a few of the questions we’ll be answering in our “How Do I?” Facebook Advertising blog series. But, we also want to know what questions you have so we can answer them, too! Take our short…

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