You may already have a reputation management strategy for your local business. But if you don’t, there’s one simple reputation management step you can take right now– start monitoring mentions of your business name online.
Monitoring your business name is a great way to identify when consumers are talking about you online. Tracking your business name online empowers you to see how your customers feel about your business on a variety of places, from business review sites to social media sites to forums and more. If what people are saying about your business is positive, then you can use this insight to help you keep up the great work. Plus, it can help you establish a great baseline to help build a glowing positive reputation.
And, you never know when one negative review will hurt you – research shows that reading negative information online may deter someone from purchasing a product or service recommended to them, so it’s important to stay in the know when it comes to your reputation. And, monitoring your online reputation becomes most critical when consumers are affiliating your business name with negative comments or reviews. That’s because those negative reviews may show up to other consumers who are researching your business online.
Whatever service or tool you use to monitor your business name online, from Google alerts to an advanced monitoring system, a crucial part of monitoring your business name is to select the right terms and keywords to keep tabs on. So, here are a few ideas of the types of terms you should include in your monitoring program.
“My Business Name”
Monitoring your actual business name is one of the most basic reputation management tips. Not only is this term an important part of your online marketing strategy that local consumers may search for when researching your business, it also is likely the name that consumers will use when talking about your business online. And don’t worry if your business name isn’t completely unique. If you are one of many businesses with a similar name, you can set your monitoring program to look for mentions of your business name and terms in your local area, such as your neighborhood, city, or even ZIP code.
An advanced tip is to use Boolean logic in your search to identify additional terms connected with your business name and to help provide matches that are more precise. For example, to narrow your search by your location, you could set up searches for: “Bob’s Automotive” AND Dallas. This search term would look for results with the exact match of what is inside the quotes that also mention the term Dallas elsewhere on the page.
“My Bisuness Name”
Your consumers are human, and sometimes they make errors, especially if your business name has a unique spelling. Monitoring any common misspellings of your business name can help ensure that you are seeing all reviews that may be about your business so that you can address consumers who may have mistakenly spelled your name in a comment online.
“My Business Name” AND Reviews
Being aware what your consumers are saying about you in reviews is important because this can potentially help you identify and address both positive and negative comments about your business online. Mentions of your name with the keyword “review” are likely to come from a review site, so the comment may be seen as more credible by potential searchers looking into your business. In addition to monitoring this keyword through your system, you may also want to make sure to regularly check sites like Yelp or Citysearch that are already ranking well in search results for your business when you do a search of the term “My Business Name” Reviews. That way, you will be able to see all of the reviews on that site in the same context that a consumer would view them – all together in one place with a star rating.
“My Business Name” AND [Sucks]
Monitoring your business name along with negative keywords is an easy way to identify comments that you should respond to quickly, before they get out of hand. Some other common words you should look for include “scam,” “complaint,” “lie,” “terrible,” and “bad” to list a few. Keep in mind that posts with these phrases may be emotionally driven, so it’s best to formulate a strategy to respond to negative posts and then do your best to address the issue.
“My Business-Name, Inc.”
You should make sure your business name is formatted the same across all of your online and offline presence. However, if you know there are a few instances where your name might be formatted differently, you should still monitor for all variations of your business name. This can help you catch any online comments that may slip through otherwise.
Paying attention to what your consumers are saying about you online is key to developing a reputation management strategy, but it’s just the beginning. Stay tuned to the ReachCast blog for more on reputation management. Next time, we’ll discuss some of the most common sites online that you should pay attention to when monitoring your business reputation online.
Do you have any questions about how you can better monitor your reputation online? Let us know in the comments!
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