ReachLocal Offers New Facebook Retargeting Capabilities

ReachLocal offers Facebook retargeting

Stay in front of your customers and engage potential new customers with Facebook retargeting.

ReachLocal recently launched ReachSocial Ads, a robust Facebook advertising solution that helps local businesses maximize their Facebook marketing efforts by providing News Feed advertising at an affordable cost.

One unique feature of Facebook’s advertising is the ability to reach new and expanded audiences through extensive targeting options in order to drive leads, awareness, and engagement for your business. But often, creating a highly niche target audience can significantly increase CPMs for local businesses.

To help businesses target interested consumers more cost-effectively on Facebook, we’ve expanded our programmatic Facebook advertising solution to include website retargeting and lookalike audiences.

  • With site retargeting, businesses can target their ads to previous website visitors when those visitors are on Facebook’s desktop site, mobile site, or mobile app.
  • Businesses can also select to extend their ads to lookalike audiences, which are determined by Facebook based on similarities to your site visitors, using factors such as location, demographics, and interests.

We’re continuously keeping a pulse on the digital marketing industry and our clients’ needs, so we can continue to offer new features and capabilities that will have the most impact for local businesses.

ReachSocial Ads provides programmatic and custom Facebook advertising solutions for local businesses backed by our Blueprint-certified marketing experts. Learn more about how you can reach more local customers through Facebook marketing and advertising on our blog or contact us to find out more about ReachSocial Ads.

ReachLocal

The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

View all articles

You Might Also Like