Report: 90% Say Supporting Local Businesses is Important to Them During the Holidays

Navigating the holiday season can be difficult for local businesses, especially when you’re not sure what shoppers are looking for or which businesses they’re frequenting. Last month, we asked our readers about their holiday shopping habits, including what’s most important to them as they do their shopping and what types of businesses they support during the holidays.

Our results show that 90% of respondents think it’s important to support local businesses during the holidays, and 90% say they support local businesses, such as vets, medical practices, home services companies, and more, in addition to retailers during the holiday season.

Our results also showed that 55% of respondents plan to shop small on Small Business Saturday, an initiative by American Express that supports local businesses, this year on November 26. Additionally, 50% of respondents listed good deals as the most important factor when completing their holiday shopping, and 35% listed convenience.

All of this information points to a great opportunity for local businesses. Since a majority of shoppers are interested in supporting local businesses and also value deals, you can develop holiday specials and market them to your customers. It’s also worth participating in Small Business Saturday, which you can get involved in even if you aren’t a traditional retailer.

Here are a few ideas for harnessing the power of Small Business Saturday even if you don’t own a traditional retail business:

  • Partner with traditional retailers: Find a retailer in your community that would be willing to let you advertise in their store with flyers, coupons, or even an in-person representative. You can help them out by advertising their specials on your social media pages or website and post pictures of your signage in their store to your website.
  • Hold a Small Business Saturday event: Get involved in Small Business Saturday by holding an event at your business. This is great for service businesses – you can invite shoppers into your business and offer refreshments, special offers they can redeem later, and branded goodies.
  • Advertise Small Business Saturday specials online: Even if you aren’t actively participating in Small Business Saturday on November 26, you can still develop and advertise special offers for customers to redeem throughout the holiday season. Use your social media pages and PPC campaigns to get the word out about your specials and keep the momentum building throughout the holidays.

The holiday season can be a great time for local businesses to harvest a new crop of customers and build brand awareness that will last throughout the year.

Are you participating in Small Business Saturday as a business or as a shopper? Let us know in the comments!

Stephanie Heitman

Stephanie is the Communications & Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys eating pizza and watching too much TV with her husband and her dogs.

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