Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If…

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website…

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Reviews FAQs: How Do I Get More Reviews?

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash register or…

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7 Ways to Refresh Your Marketing with an Image Makeover in 2017

Kicking off the new year with a fresh presence online is a great way to jumpstart your online marketing efforts for 2017.  One simple way to add a new element to your business web presence is with updated images. Try these ideas to refresh your marketing with an image makeover. 1. Update Your Professional Headshot A great, professional headshot is priceless – it can convey your personality and friendliness to consumers who are considering working with your business. And, chances…

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4 Ways to Measure Your Holiday Marketing

Measure Holiday Marketing with These Tips

Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season: 1. Google Analytics Google Analytics is an important website tool to help you see specific activities that users take on your…

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5 Ways to Repair Your Online Presence Before the Holidays

The internet has become the go-to destination for holiday shoppers. They use it to research businesses or products, make purchases, and more. So, it’s the ideal time to make sure your online presence is in tip-top shape so prospects looking for your products and services see only the best about your business. Update Your PPC Campaigns with Your Latest Offers One of the first ways prospects may interact with your business is through your PPC ads. Make sure you update…

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6 Ways to Cozy Up to New Customers After Small Business Saturday

Small Business Saturday is the perfect time to harvest a new crop of customers. Your in-store event or special offers pulled them in, but now what? Here are six tips to keep the momentum going with your Small Business Saturday customers so they keep buying from you all year. 1. Create a Special Offer for Repeat Visits Once a customer does business with you on or around Small Business Saturday, give them a special offer that encourages them to come…

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Report: 90% Say Supporting Local Businesses is Important to Them During the Holidays

Navigating the holiday season can be difficult for local businesses, especially when you’re not sure what shoppers are looking for or which businesses they’re frequenting. Last month, we asked our readers about their holiday shopping habits, including what’s most important to them as they do their shopping and what types of businesses they support during the holidays. Our results show that 90% of respondents think it’s important to support local businesses during the holidays, and 90% say they support local…

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Free Webinar: 5 Ways Your Competitors Are Out-Advertising You

Do you keep tabs on your competition to determine whether or not customers are choosing them over you? It can be difficult to know where you stack up against the competition, which is why we’re here to help. Download our 5 in 15 Webinar: 5 Ways Your Competition is Out-Advertising You to learn some of the latest areas your competition may be investing time and resources to get an edge over you. In just 15 minutes, ReachLocal’s Chief Strategy Officer Paras…

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3 Reasons Adding Live Chat is Good for Business

Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about customer service issues, it’s also much more than that. When used correctly, it can be the swiss-army knife of one’s digital presence. Here are three specific reasons why adding live…

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