Looking back on 2013, it’s easy to recall a few critical changes in the online marketing landscape, like major updates to Google’s search results and Facebook’s News Feed that impacted local businesses. In addition to the latest in search and social media, our readers also showed interest in getting more online marketing best practices that they can continuously use to improve their business’ Web presence. So, without further ado, here’s the list of our top 10 most popular ReachLocal blog posts of the year.
10) 6 No-Brainer Reasons to Use Search Advertising
We know how important search engine optimization is to getting discovered in the search engine results. But, in this ReachLocal blog post from April, we provide six reasons why you need search engine advertising to help you quickly get discovered by people searching online. For instance, search advertising enables you to target consumers in specific geographic areas, easily test different headlines and messages, and quickly promote a special or seasonal offers. Check out this post to see all six reasons and how they boost your existing SEO efforts.
9) Google Carousel SERP Update
In June, Google updated the way it displays local search results for certain types of businesses, including restaurants, hotels, and theaters. These prominent results, featured in a carousel across the top of the search results page, emphasize certain features of a business’ Google+ Local page, including their primary image and rating number. Because the carousel results turn into a branded term search when a result is selected, it also increased the importance of both your paid and organic search results for your business name keyword.
8.) 5 Things You Should Never Say to Someone Who Calls Your Business
Now that conversion-optimized websites are helping local businesses get more calls from their visitors, it’s vital they know how to effectively respond to incoming calls from potential customers. This includes being friendly and professional, providing callers with accurate and complete information, and following up in a timely manner. Check out our list of the top five things you should never say to people who call your business and why they are absolute no-nos.
7) 7 Tips for Recovering from a Bad Customer Experience
We’ve all had a negative experience with a customer, but we may not have always handled it with professionalism. In this popular ReachLocal blog post, we provide seven tips for dealing with angry customers, whether their comments are made online or in person. From how to address the complaint to apologizing and offering a resolution, this post walks you through recovering from any negative customer experience.
6) 10 Things Google Can’t Resist
With all the updates being made to Google’s search engine algorithms, we wanted to recap all the ways you can help get your business found in Google Search results. This blog post covers the ten most important things that Google loves, from quality content to search ads to optimized map listings. Review the full list to see how your business can improve your visibility in the search results.
5) 15 Subject Line Formulas that Work
Email marketing is a common tactic many local businesses use to reach both prospects and existing customers. In this post, we share some effective subject line formulas along with 15 examples that businesses can use to stand out in an inbox that’s inundated with emails. Read the post to see which types of emails we recommend and how to create them.
4) 5 Types of Online Marketing You Should be Doing By Now
Sometimes we just need a refresher on the basics of online marketing. This post provides a detailed overview of the five essential ways local businesses should be marketing themselves online so they can start to reach their target consumers where they are searching, surfing, and socializing.
3) 10 Essentials Every Small Business Website Needs
When it comes to building (or updating) your business website, there are certain elements it needs to have to make it as effective as possible. This comprehensive list covers the most important design features, copy elements, and functionality every small business website should have in order to convince prospects to contact them. Get the complete list to see how effective your website is.
2) 7 Popular Types of Social Media Fans
One of our most popular posts is this infographic describing the seven types of fans on social media. Not only can everyone identify with one (or more) of these common fan characteristics, but it also provides tips businesses can use to increase engagement with each of them in their preferred social network. Check out the infographic and blog post to see which type of fan you are – and which types make up your business’ social media audience.
1) Facebook News Feed Gets a Makeover
Facebook’s news feed is probably a common sight to you now, but back in March, the redesign was a pretty big deal for both individuals and businesses. Elements like larger images, consistency with the mobile app, and category-specific news feeds were all launched to create a richer experience for the Facebook user, so we summarized the changes with a few tips on how to get the most out of them. And, as social media sites continue come out with new changes and updates, we stay on top of the latest in social media and provide tips for our audience.
What were your favorite ReachLocal blog posts from 2013? Let us know in the comments!