Mastering PPC: Why You Need a Mobile Strategy

mobile strategy ppc

This is the seventh part of our eight-part series on mastering PPC.  We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have a mobile-friendly website, mobile-friendly landing pages, and an optimized PPC campaign for mobile searchers. Is Your Website & Landing Page Mobile Friendly? If you’re not sure whether or not your website or landing pages are mobile-friendly,…

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3 Ways to Use Geofencing to Drive Small Business Saturday Sales

geofencing small business saturday

Small Business Saturday is a great initiative that encourages shoppers to support local businesses as they make their holiday purchases. One marketing strategy that is extremely useful around Small Business Saturday is geofencing. Geofencing gives you the ability to target mobile shoppers as they’re near your (or your competitor’s) business – making it ideal for reaching on-the-go shoppers. Here are three ways you can use geofencing to drive Small Business Saturday sales. 1. Set Up Targeting Around Your Competitors’ Locations…

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3 Cool Things to Know About Facebook Lead Ads

Facebook Leads Ads ReachLocal

Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about running Lead Ads on Facebook: 1. It Takes Two Taps to Convert a Lead One of the best things about Lead Ads is that it makes it extremely simple for users to submit an inquiry from a form…

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Why Should I Care About Geofencing?

Geofencing

We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same amazing device that allows us to order a ride home via Uber or buy things on Amazon also provides a marketing opportunity for business owners attempting to gain your attention as you move closer to their business? From a marketing standpoint, it is one of the most hyperlocal targeting strategies…

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See Leads & Reports On the Go with the New ReachLocal App

ReachLocal Mobile App

We’re excited to introduce the newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features an updated user interface, enhanced reporting, and new lead response capabilities to help you make the most of your ReachLocal media solutions, including search advertising, display advertising, and retargeting. With this free mobile app at your fingertips, you can keep track of your campaign results and even respond to your leads while…

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Why You Should Use Geofencing to Target Your Audience

Geofencing ReachLocal

In our latest 5 in 15 Webinar: 5 Ways to Target Your Audience Online, we learned valuable information about targeting the right customers online. One valuable targeting tactic local businesses can benefit from is geofencing, a display targeting tactic that helps you reach prospects in a certain area through their mobile devices. Here are some benefits of geofencing from our webinar. Get the Webinar: 5 Ways to Target Your Audience Online Targets Prospects Near You & Finds New Audiences Geofencing…

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New Audience Targeting Options Now Available in ReachRetargeting


ReachRetargeting Includes Lookalike Audiences

New Retargeting Capabilities Help Local Businesses Reach More Prospects Online To help local businesses reach even more of their target consumers online, ReachLocal is now offering new audience targeting capabilities, including lookalike audiences, through our ReachRetargeting product. This exciting enhancement further expands your business’ ability to target new, interested users wherever they are surfing online. ReachRetargeting already helps local businesses stay top of mind with previous website visitors and other interested consumers by showing them targeted messages when they visit desktop and mobile sites across the web. Now, ReachRetargeting…

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Google Stats That Will Blow Your Mind

Google stats

In our last 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Google Strategic Partner Manager Bo Pulito answered burning questions from our webinar participants. Bo touched on a number of topics local businesses are interested in learning more about like how to increase your chances of showing first in search results and trends Google is keeping tabs on. He also talked about lead sources and how you can use Google to drive more leads for your…

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Get Answers from Google in Our Upcoming 5 in 15 Webinar

ReachLocal Google Webinar

Google can be a mystery, and many local business owners have questions they may never get answers to. But, what if we told you that you could have the chance to ask Google a question? In our next 5 in 15 Webinar: 5 Questions You Always Wanted Google to Answer, Bo Pulito, Google’s Strategy Partner Manager, will join us to answer some common questions from local business owners and take additional questions from webinar participants. While Bo won’t be able…

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