This Happened When One Client Started Tracking their Marketing Leads

One of the challenges of running online marketing campaigns is knowing which tactics are working to get you website leads and which are not. Are prospects contacting you from your search ads, your social media pages, or your local listings? If you don’t know what’s driving leads for your business, all your marketing efforts can feel fruitless.

But, what if I told you that you could attribute leads directly to the marketing tactic that drove them to your website?

There is a way – and here’s what happened when one client implemented lead tracking software on their website.

Oak Creek Dental Care in Columbus, Ohio used our ReachEdge™ lead tracking technology to learn which of their marketing programs were driving the most leads for their business. They inserted ReachLocal’s tracking code onto their website to track the sources that drove their website conversions like calls and web forms and used the call recording function to find out how patients were discovering them and what type of information they were requesting.

By looking at their lead source report in the ReachEdge app, they could easily see that their social media pages were driving more leads than they originally expected. With this insight, they were able to see that their social media efforts through ReachCast™, ReachLocal’s web presence solution, were working to attract new patients for their practice.

Essentially, using ReachEdge’s call recording and lead tracking functions helped them see the value of their social media pages and campaigns to determine which marketing tactics were working for their business.

Hear more about how Oak Creek Dental Care used ReachEdge to track their marketing leads and discover the true success of their social media efforts in this ReachLocal case study.

Stephanie Heitman

Stephanie is the Communications & Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys eating pizza and watching too much TV with her husband and her dogs.

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